How to build a successful marketing blog

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Blog, since the beginning of the 05 has really become a trend, and with the popularity of computers, only five years now, it has developed into a part of people's lives, according to the statistics more than 90% of the network groups have their own blog. This brings huge potential value, and has attracted more and more company's attention, so the blog is also beginning to move towards the commercial road.

Why do you choose to blog for business activities? Because the characteristics of the blog determines its extraordinary, blog marketing to do a network of marketing means, because of its cost less, group wide, the goal will continue to be sought after. Blog marketing also by as a marketing one of the ways, so that do not know how to do marketing industry, a few people do not want to use. But a lot of them want to use blog to engage in marketing, blog traffic is always on, so how to do marketing?

If it's for communication between friends, the blog has an average of more than 10 traffic per day, but it's not enough to be used for business activities. What kind of blog do you need for marketing? Let's share how to build a marketing blog:

1. Positioning: Blogs also need a core idea.

With the blog to do marketing, first of all to clear their own marketing direction, can not blindly upload a large number of related business content. We have to according to their own business philosophy, commodity types to select a good customer base, and then by grasping the psychology of customers, and thus accurately upload their interest in things, do not want all people to your things are interested in, that will outweigh the gains. After we find a prospective customer group, we have to give the blog a central idea (that is, the core), so that the direction of blog marketing do not deviate from this core, because the idea of the blog to let people continue to pay attention to continue to participate.

2. Brand: Blogs also need a brand that people don't forget.

Blog too much, want to rush out of the mass group out, so you have to create a brand blog. Have a brand, can let a person produce the impulse that remembers. Want to have the brand effect, so need a blog to represent a certain area. So we have to upload a few more things that will solve the problem.

3 Promotion: Blogs also need to be full of popularity, that is, promotion.

Want to let more people know, can't do without blog promotion, blog can be quite small website or shop, in order to play the role of marketing can not be separated from the promotion. Blog can be like a website to some well-known sites to free promotion, such as to 66 network www.66good.com. But many companies have built a blog only to update the article and some product pictures, did not want to promote the blog or do not know how to promote the blog, here to write some of their own experience to share with you.

Sohu Blog For example, you can put their own blog to join the circle of Sohu (many large sites have different circles), so as to get more attention, make full use of the resources available on the blog, such as Sohu's ' broadcast ' guest, forum, group chat and so on. There is a more direct point is to use the high weight of Sina blog can be added in the article some key words outside the chain, if you are afraid of being removed by the admin, we can do some processing of text links such as white (background), which is helpful to improve the external links of the website, one word: To do everything possible to improve the popularity of the blog.