How to build a successful personal blog Tutorial two: website operation and Promotion

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This article is only a reference to some ideas, not a detailed implementation of the steps. Because there is no established process and routines on top of this stuff.

Most of the webmaster feel in the site's operation and promotion is the most difficult, in fact, the site can be done, operation and promotion is the most important link. Why does website operation and promotion make people feel so difficult? Because there is no good thinking and direction, even do a lot of kungfu, but the effect is not obvious. So it feels like it's a hard thing to do.

In fact, in addition to thinking, implementation is a very important work. Sometimes, not many strokes, mercilessly execute those strokes, the effect is very good.

Let me first say the website operation: What is the website operation?

In fact, simple and straightforward is that you do for your site planning, to do the goal. And how you distribute your work every day to achieve the results you expect. It is actually a process of setting goals and accomplishing goals. We Chinese are fastidious is the strategy, no matter how big your official, goes out the war must first plan the good scheme. So you want to do a good job on the site, do a great job must first develop a workable plan. And in practice constantly revising the plan to achieve the best results.

So how to make a plan?

I would like to give an example of my own, you can read it will be more clear:

For example, I am running a network of mutual webmaster to today for a full one months, and I certainly have a plan and implementation of the program.

Below I will pass my own case to everybody some to make the operation plan the thought and the reference.

First, I think the first thing to do since the media do not have to follow the traditional method to do, and not necessarily to do a single blog, or QQ space, as long as the publicity and attract fans to the effect on it.

Second, I first observe the current webmaster industry related to some excellent stations, analysis of their users. First I want to find out where my target users are.

Third, I will analyze the characteristics of these stations, what are their skills to attract users? or what special resources they have. What I can offer, or what I can go beyond them.

Four, I also want to avoid their most powerful place, work out a website with my own characteristics.

Five, analyze them in the promotion of the more effective methods, which I can do, and can do a good job.

With some of the data from the above analysis, I found many useful things in this data.

I know that most of my users in Lou there are A5 webmaster there, because I targeted the small and medium-sized webmaster. But I want to surpass them in some content to make my own characteristics, so I chose 2 categories of content, is the experience of tutorials and entrepreneurial stories, entrepreneurial experience, such as these suitable for small and medium-sized webmaster taste content. I found that this aspect not only can give everybody to help, moreover the reading is very strong.

And I consider to make and their different type of website, Lou is a blog, A5 is the information station. In order to cooperate with my own promotion and development, so I made a blog + information a combination. Both own blog channels and other high-quality content reproduced.

The benefits are as follows:

First, I can not only share my content but also provide more content. So in the content I can go beyond the ordinary blog site. I can surpass the information station in the single-minded.

Second, I can adjust my website at any time to the direction of development, suitable for diversified development.

Third, I can use blogs to attract fans and to propagate different types of content or resources. In the user experience, to make a new effect.

Four, such design users return a high rate, and later can do platform. So why do I say I have 50% or so back visitors.

Five, I am also suitable for long-term development, and so I developed to a certain extent, I can not write their own content. I could just get out of it and do the rest, or do the supervision. I can ask people to do the content update, and let others to contribute. I will be able to open a number of columns or projects to do, for the future.

Based on these analysis, I have made the business plan:

First, I collect some stationmaster to start a business, stationmaster experience class content to do better website. And every day to these sites to reprint some I think good articles.

Second, I insisted on writing something of high quality in this area.

Third, I write these high-quality articles to Lou Blog and A5 Webmaster Network, so that these articles to bring me visibility and traffic.

Four, with the reprint of high-quality articles to retain my visitors, while in each article left my micro-letter, these visitors circled in my micro-letter. Then every day I share some good content to them, let them return to my website, maintain the popularity of the daily website, and develop the reading habits of these visitors.

Let's share some of the resources you've found, or your own, for these visitors, such as good source code or software. Communicate with them and offer some help. Slowly let them understand and remember me more.

Get to know some bloggers who are blogging and become good friends. Can communicate with each other, but also can promote each other. Slowly expand their contacts.

Seven, with some popularity after encouraging some people to submit to my website, and help them to promote. Provide some good resources to help them. Let these stationmaster see me to build the goal of the mutual pass stationmaster Net, and form a kind of word-of-mouth.

Eight, after getting a certain popularity (expected), began to buy a lot of advertising to do brand promotion. Adhere to the advertising 3-6 months after (depending on the effect) can have a place in the industry.

These are my business planning, planning is not good people do not laugh on the line. The important thing is to share the spirit. In fact, my plan is to use their own blog to promote a larger platform. So why do I have to be able to attract a certain degree of fans after the start of a large number of advertising to do brand promotion is this idea.

So I'm going to achieve my goal by executing, so I'm allocating my work time to my workload. There are also work plans, or people joining or something. Here is not much to say, because everyone must according to their own actual situation to decide.

In fact, the website operation is the plan that you want to do well, and want to combine data to analyze more. A lot of things need to be understood to find out. Then combine their ability to do a site planning, the planning of the good things to perform well. and constantly revise according to the effect of execution, and get a good result.

Because I have not done a simple personal blog site, so I can only use my current operating methods to do a reference, but the truth is the same. So far I have been doing my own personal brand. and blogging is the same way, so hope can give you some ideas. Originally want to say a case more, but if continue to write down, the whole article will be more than 10,000 words (above I have also deleted a lot of less important content).

The following is to say blog website promotion:

In fact, blog promotion and other website promotion is not the same, because we are to attract fans as the ultimate goal. So we can use social network to promote words, and more close to our goal.

1, clever use of promotional tools:

For example, now a lot of blog webmaster incredibly even micro-letter did not open. This is actually a big mistake, it can be said that micro-letter is now to do blog promotion and fan Management the best tool. I now just share a piece of content to my micro-trust friends circle at least hundreds of people click. Then my site will be more than hundreds of IP, and my long-term share, slowly will form their reading habits. Use mobile phone often watch news and read novels friends have experience, if often see, one day if there is no news or no novel to see, you may be like not eat the same. Now not only many add my micro-letter webmaster to see my content, there are many layman's friends, they told me that I like the content I share, they also become my fans. And the phone is something they watch more than 10 or dozens of times a day. Better than any of your platforms. So, micro-credit is not but we manage fans or a good tool to promote our website.

2, using the media and networking

I see a lot of webmaster literary talent is very good, but is very selfish. Instead, he lost more. Why am I doing this? Because I see a lot of stationmaster do new station, write a lot of good article, every day wait for Baidu weight. Only a few poor clicks a day, still afraid of peers to turn his articles. In doing so you might think that I would get a good weight on my website, or a proprietary resource or something. In fact, these are just clouds, do blog site must not put their own good articles to bury. Especially the new station. It's important to use other mass media to spread your article and bring you more valuable fans and visibility.

3, using Tips

This time I will expand my network, often to some other blog sites to visit some bloggers, and add him as a friend. Can communicate with each other and let them know me. But I often do not find contact QQ or micro-letter on their website. Only one group number, so I added a group to find the group. But I found a funny thing. Because a lot of people have read my article, some people in the group will know me. So I entered a group of people who know me they will say, mutual transfer Webmaster Network-The Wealth of God came, also said very much like to read my article, or very like which article and so on. Later, when I looked at the statistics, I found that a lot of people were searching for the articles that I or those people had mentioned in the group. I suddenly feel, if I use 2 QQ into a group, where to sing the double words can not let a lot of people know me. There can be a lot of traffic and Baidu index it? Oh, but my current soft text promotion has been good. There is no need to use this technique. But for the flow is relatively few, the fan is less than the webmaster to say. You can really try. Maybe you run 30 groups a day to 100 or 200 people, or dozens of people who have 5 of them know you. We can refer to this point.

In fact, there are many small skills, the implementation of the effect is very good. I don't want to write too many ways this time. Because I wrote a few articles in front of the website promotion. I guess you've seen it. If you have not seen friends, you can search these 2 articles to see. "How to effectively promote the Web site for the small and medium owners without money." To be honest, I'm using the promotion method is the article inside. Results can also be seen. Not many tricks, but when you do good, the effect is very powerful.

One of the following mentioned is the comment promotion, many friends said nothing to use. Also said that a few days. I asked my colleagues to do it myself the night before last. He started his hair 23:20 and finished it by 24:30. He has commented on almost 300 blog sites on a page like a blog. Just 70 minutes before he went to comment is very slow. Because I'm not going to let him write something. Passing, what the blogger is very powerful and so there is no highlight of the comment. But he couldn't think of anything to comment on. I said, you go online to find out 300 tang poems. Each blog gives him 2 sentences, after the Tang poetry to find the song Ci. At least this kind of comment is more noticeable than the ones passing by. Later he used the trick I said, the speed is 3 times times faster, and the rate of comment response is one-fold higher. Brush, he first opened more than 10 blog, first loaded on the first evaluation. Close immediately, more than 200 blog 70 minutes all buttoned up. It is estimated that many bloggers who read the article are now commenting on it. So say, what kind of person you want to teach him to use what kind of trick. It is better to comment on a poem than to pass by.

Summary：

In fact, the operation and promotion of blogging is not as difficult as we imagined, a lot of webmaster friends is actually lost in the implementation above. In fact, there is no unearned things, I now basically sleep about 5 hours a day, we can see. I am long online. And I write an article to tell the truth literary talent is not very good, finished I also want to constantly modify and change typos. So every article I basically have to spend a long time to write, there is to find information. But every time I write a request to write my most satisfied. Because do a website, you are not satisfied, do you expect visitors to be satisfied? A bit more nonsense, first written here, another night. Hope and everyone together to grow, together to get good results.

The third article, blog profit article I will soon finish. Feel read can open up the idea of friends Welcome to continue to pay attention! You can also add my micro-letter and I exchange.

(Author: Mutual pass webmaster Net-Mammon micro-signal: a11286685 reproduced Please specify the source of the author: http://www.huchuan6.com/caishen/1648.html)