How to build a Web site for small businesses

Absrtact: If you do not intend to use the Internet to sell products or services, you need to build a website? Logogarden Web site said: "This is necessary, because today's consumers are accustomed to using the Internet search, do not create a website for the enterprise, lost a contact with the consumer pipeline

If you do not intend to use the Internet to sell products or services, do you need to set up a website? Logogarden Web site said: "This is necessary, because today's consumers are accustomed to using the Internet search, not for the enterprise to establish a website, they lost a contact with the consumer pipeline." How do you build a Web site for a small business? Pick a URL, put the appropriate photos, and business-related instructions, please remember to avoid the following common mistakes, because the function of the Web site not only can not help business development, more likely to hurt corporate image.

1. Avoid too complex web design

Web pages need not be too fancy, or too technical, whether the user is using a computer or mobile device, if you can not quickly download the corporate Web site, will immediately turn off the Web page. If you choose a design element that can enhance your site's effectiveness, remember that the site's world principles--less is more.

2. Avoid excessive content

On average, the opportunity for a business to present its website information to a net friend is only three seconds. Most people will want to put the text and photos as much as possible, so that the entire site looks rich, this is a pretty lethal way to determine the product or service you want to convey, in a simple and clear manner, so that the site becomes a simple guide to the product, easy to browse and understand.

3. Avoid being too similar to competitors

Copying a competitor's website is a rather risky decision; In contrast, you should find ways to jump out of the competition framework, build your corporate strategy and reputation, and follow these directions to design websites, marketing, and external communication strategies; Remember what you have to do: shine in the crowd, not into the crowd.

4. After the establishment of the website, do not just wait

It's not easy to start a business site with traffic, so you can try Google or Facebook online ads, or through blogs, Facebook fans, and online conversations, make your own professional comments on the web, place content and links, If it is through the search for advertisements, it will take some time to wait for the results to be hatched.