How to build a website for search engine friendly

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Web site construction For some people familiar with the computer and the Internet is not a difficult thing, even the first time to build a station only need a day to learn. But making a search engine friendly site requires a broader range of knowledge, a short domain name, a reasonable structure, original content, and so on.

Search engine is how to judge a website good and bad, ranking is determined by what?

Can do this analogy: 1. Seeing is believing: a good website structure is reasonable, "appearance correct", the search engine will personally test your site "looks" and content he likes, to meet certain norms and principles of the site is a good site; 2. Hearing is not false: Search engine will learn from other sites that your site is good and bad, Can be said to be "net Stele" (Word-of-mouth) embodiment.

So for seeing as the real one you need a search engine friendly site, which is also the premise of SEO optimization, is the basis of search engine optimization work.

What kind of site is a good site, search engine is how to define it?

1. The domain name is short, has the meaning, is the customer good to remember.

Strictly speaking, the computer regards any domain name is the same by the network address which the string composes, then why the search engine prefers the short, has the meaning the address, this is stands the user's angle to ponder the question: a good website should use an easy to remember, easy to understand domain name--address, It is superior to long and complex addresses in terms of aesthetics, communication and brand. Take SEO factory examples, seo (Search Engine optimization) is the abbreviation of Search engine optimization, fty is the word Factory (factory) abbreviated form, Seofty.com is only a six-digit letter of the meaning of the domain name, of course, good domain name is not necessarily short, mainly easy to remember and easy to spread.

2. The website structure design is reasonable, the text, the picture must have the marking, simultaneously still takes care of the user experience.

A good website should not be like a maze, the natural search engine for the unfriendly website of the user will not feel good site. A clear and reasonable structure of the site not only visitors like, search engines also like. In addition to the visible work, there are also a number of coding level of work is not what visitors can not see, these are prepared by programmers for search engines, is the communication between the program and the program, of course, the fundamental goal is to cater to users, in search results to provide a better matching quality site. For example, the IMG tag should be equipped with the tag attribute, the site navigation structure is reasonable and so on.

3. The homepage must have the newest content, enhances the new article weight.

The latest content generated by the site should be displayed as much as possible on the home page, this is like an organic group in the world and search engines to show their latest achievements and content, like this is conducive to the collection of search engines, but also let users and search engines know that this is a "live" site, the search engine will naturally like a "alive" Website. (Web sites that have new content updates are certainly better than a century-old site).

4. Keyword distribution should be tree-shaped structure, avoid many and all.

This is a more professional optimization skills, because usually a site to attract the target customers will use different search terms in Baidu search engines, and so on, it is obvious that all the search terms are arranged on the homepage is unreasonable, one is not in the design of the page is beautiful, The second is that each website's weight will not increase with the increase in the number of keywords, on the contrary will dilute the weight, reasonable distribution of keywords in the site on every page is necessary, the best keyword distribution structure is the tree structure, the main keyword focus on the home page, the secondary key words in the classification of article pages or fixed pages, Long tail can be assigned to the article page or other. This requires the construction of the site to start the selection and distribution of keywords.

5. Choose a fast server.

A fast server is undoubtedly friendly to visitors and search engines, imagine opening a Web site, 5 seconds or even 10 seconds to see the content, many people have not been waiting to open it has been closed, this site content is good, there is no opportunity to show.

6. Be able to record the best.

The real advantage of filing is that you can use the domestic host, want to use the domestic host to when the Web server A hard rule is the domain name record, and some degree of the case of the domain name will let people feel relieved, but this is only "feel", so the search engine will not be silly to not be included in the record, or not good rankings.

7. The frame can not be put online before finishing.

A site that is not well built is best not to be online, when the search engine came to your site and found that very different from the last time, I am referring to the structure is different, not the content is different, so that the search engine will think your site is not ready, then you will hold a skeptical attitude, so the outweigh the gains, Want to regain the trust will need a longer period of time, so that the loss, so the SEO factory to remind the website maker, in the site structure to modify the good do not upload to the space server, and "everyone" meet.

8. After the on-line release of articles, do not need all hair good.

It is recommended that you do not publish all articles until the website is ready to go online. After the search engine has been included in the online, publish articles daily, so that you can reduce the release after the work, like before, search engines like often have new content of the site, of course, if your article writer is good enough to ignore this, in short, after the line must have a succession of content updates, For example, this site updates the frequency of the article every day an original.

9. Use less iframe and flash.

Search engine understanding is limited, do not give them additional burden, even if the use of flash, visitors will like exquisite animation, but the search engine completely do not understand! The right amount of use is still possible.

10. Avoid piling keywords.

Do not for the search engine to do a website, some cheating means can only let search engine more and more hate themselves, so-called too much, excessive optimization will bring certain penalties.

11. Write original articles.

Original article is a search engine like high-quality content. In order to prevent the same, the world article to do the same search results, search engine for original articles and sites have special love, insist on writing an original article every day is a good seoer should have the quality.

Editor: www.seofty.com