January 29 News, yesterday, Beijing National Convention Center, Gala Band of a "Dream of the Heart" ignited the audience's passion.
in the form of a concert has become the usual practice of the Phantom's press conference. Since the second half of 2014, the Charm clan has held four consecutive conferences, from the Charm clan MX4 to MX4 Pro, and then to the Blue Note and the charm Blue mobile phone and intelligent eco-circle conference. The enchantment has shown its strong desire and determination to expand. The small and beautiful companies are seeking bigger and stronger. After the press conference, NetEase Science and Technology participated in the Round Table Forum of the demon group Ali Haier, elaborated the strategic aim and vision of three manufacturers to build the ecological circle.
's dream is still mobile phone, the future will not be diversified
"continue to run, with a naked pride, indulge in burning." "The lyrics seem to be an inspiration for the charm family. For a decade of manufacturers, the charm of the pursuit of mobile phones for all to see, the design and experience of harsh requirements so that the charm of the family was unable to extricate themselves. Patent data show that the charm in the design of patents for the majority of its total patent, which makes the family's mobile phone has a good design language inheritance. At the same time, the charm of the Android system to reduce the three keys to a single can also show that the operating experience to pursue the ultimate. But too much biased design also led to the charm family in the system ecology and industrial chain, such as lack of pioneering, so that it in the small and the United States to stay for many years, and eventually by the millet and other opponents beyond.
The rise of smart devices has made the enchantment aware of the urgency of establishing an ecological chain. After returning to the company in February 2014, Zang adopted a series of reforms within the inner family, introducing capital, giving employees options, and continuously enriching the rapid expansion of the product line. But the blue sky of Zhuhai seems to be deliberately soothing its nerves, and everything seems to come some late. When a number of survey agencies data show that the millet mobile phone sales in 2014 more than 60 million levels, the charm also for last December shipped more than 1 million units were excited. This is the charm of the tribe in the release of the Blue Note thousand machine after the best data, but also the Phantom of the month's largest single monthly shipments. It is estimated that the total volume of the Phantom handset in 2014 was between 4 million and 6 million, while Bai Yongxiang also revealed that the Phantom's sales target in 2015 was more than 10 million units. The figure is still unable to squeeze into the top 10 in the Chinese market and is unable to enter the first five per cent of domestic handsets. But to the Charm clan, completes 10 million this goal, already is a very big achievement, but wants the fast superior, this year handset sales must have the blowout.
Future mobile phone market, must be the top of the world, the top brand will no longer have a chance. Moreover, with the development of other intelligent devices, the interconnection of things is very important, which makes the concept of ecological circle deep inside the manufacturer. Only the establishment of their own ecological chain, will be in the future competition to be sustainable. The Phantom of the Tribe is also aware of the importance of the biosphere.
"If you do not want to be out of competition in the future, you must build an ecological circle." The charm of the people with an open mind and Ali, Haier cooperation, in addition to valuing its high-quality resources, happy to share the entrance of intelligent equipment and common development, the ultimate goal is to let the Phantom mobile phone in the future live better. "said Li Linan, vice president of the Charm clan. This shows that the future center of gravity of the charm is still mobile phones. However, from an objective point of view, the charm of the current people do not have the ability to build this huge ecological circle, and therefore must cooperate with other manufacturers, holding a group of heating, common profit. The charm's future will still focus on mobile phones and be interested in taking part in the construction of the biosphere, such as open flyme at the system level, said Bai Yongxiang, the president of the group. "Millet does come to the front now, but it wants to be an ' empire '. And every industry has two sides to be more healthy, this is the industry balance phenomenon. "Bai Yongxiang everywhere not to forget about millet.
How to establish the Ecological circle
three-person line
However, the vice president of the charm of the reason that "Empire and", is nothing but to find themselves an open basis. The success of both Apple and Android means that the closed and open biosphere has its own advantages and markets. Millet has the capital and ability to integrate hardware and software, and slowly control the industrial chain, itself is a form of existence, and the United States and other manufacturers of cooperation also shows that this is a participation and the game. The enchantment also needs to be in the same group, from the level of cooperation, the charm clan needs Ali's cloud service as well as the payment, the electric business platform, needs the Haier Intelligent home platform; Ali is involved in hardware failures, of course, the hardware manufacturers need support, and Haier in the process of networking transition pressure is greater, the need for star products to join and software applications, Cloud services support. Three each play their own advantages to compensate each other and promote each other. The Charm family provides the core terminal handset and the entrance FlyMe, the Ali provides the cloud service and the payment platform, the Haier u+ platform provides the hardware access standard and each kind of intelligent home equipment, three constructs the intelligent Ecology Circle.
seems to be a very good vision. However, the interconnection between devices, standards, the use of data and traffic sharing, three of vendors need very detailed communication, the process is very complex. And even if the communication is smooth, the alliance is established, then the external competition is still very intense. Ali Vice President Wang Wenbin that smart devices are the extension of the Internet of things, to the core of the Internet of things, to coordinate the cloud and market, access to hardware, is Ali's planning. Haier wants to do platform standards, relying on their own all-inclusive home appliances product line, the products and products connected to each other. But the Charm clan is for the handset not to deviate from the ecology in later development.
Haier Intelligent Household appliances general manager Li Li said, three cooperation's ultimate goal is to realize "end, net, Cloud, alliance" strategic goal, also said that the family's mobile phone, Haier's home appliances interworking, plus Aliyun platform, three common wisdom ecological circle. This will also allow users to choose a better brand.
It seems that neither Apple nor Andrew can give the final answer as to whether openness can give users a better experience. But to be sure, people's need for interconnection is endless, cooperation is inevitable, even Apple is no exception.
Intelligent Equipment This year's development trend
Three the future of smart devices, the concept of convergence, that the future of smart devices should not be controlled by people, but should be based on individual needs to achieve autonomous control. Linan said: "The future of intelligent life, should be brand coexistence." For example, you wear a bong hand ring to go out running, its data can directly tell Haier's air-conditioning to reduce wind speed has prevented you from catching a cold, and mobile phone can remind you to drink water and so on. "In other words, the real intelligence to people-centric, to the human preferences of automatic adjustment equipment, of course, all this requires large data support."
Haier u+ Alliance director Chen Hailin said that the future of the family intelligence will be everywhere, but let you not feel. The realization of this vision requires three steps, one is all equipment networking; the other is the interconnection between the equipment, we are going through this step; third, all the equipment through large data can independently learn each person's life habits and needs. This year is the year of interconnection, cooperation and sharing. Li Li said that the current intelligent equipment shipments of more than a hundred thousand of, hundreds of thousands of, less hundreds of thousands of, there is no market size. 2015 may still not have smart hardware, but in the safety, health areas will be able to rush to tens of millions of small explosives, and Cross-border Integration Services will appear. Ali Wang Wenbin that this year's smart hardware or at the standard level and data level will have greater development.
Three said, this year will push the big platform, strive to make tens of thousands of levels of explosive products. For the entry of other manufacturers, Platform Alliance is open, whether towering trees or grass jungle, are welcome to cooperate. Bai Yongxiang said that the alliance can only run up to allow users to recognize the opportunity standard, to attract other manufacturers to join in.
in any case, the vision of three cooperation is beautiful, but whether it can be successful, can become the standard of intelligent hardware, but also to see three of sincerity and market judgment, finally let product sales and user experience to prove. After all, the popularization of intelligent life is a gradual process.