How to build an efficient SEO team

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To create an efficient SEO team, leaders are important, each leader has its own different style, but also has its own winning method. Now there are a lot of books on how to build a team and how to improve executive power. Said the hype, cited cases are also the world's Super 500 enterprises. Indeed, we should learn from the experience of others. But be sure to find out whether the management model is right or not for your business or team. You can't move a stiff sleeve. So, what Zeng Weijian said today may not be right for you at all, but you can compare it to your situation, apply it or take a warning. Create an efficient SEO team, including 2 factors

First Technology

We SEO is technology after all. If a team is not aware of their own industry, technical strength is not strong. Normal operation will have problems, not to mention efficiency.

The second is the creativity of the team

That is, productivity, productivity. When we were in school, Politics wrote about the ability of human beings to conquer and transform nature, is it unscientific, and can human beings conquer nature? All I think productivity should be the team's executive power and thought.

First of all, we're technically. We all know that SEO technology is open and confidential. Now the public SEO technology is popular outside the SEO experience, confidential is the search engine algorithm formula. Now open SEO experience has been copied and pasted rotten. But the search engine algorithm formula No one knows, so now I go to see a little more advanced SEO article, inside a formula I do not know the cardinal point. But it doesn't matter. It's all about experience and feeling. So SEO team management from the technical must be open!

This shows that I have just started on the SEO team management knowledge is wrong, if a team only you know SEO, other people only know post replies, every day desperately hair a lot, that finally achieved the effect is 1+1 less than 2. So we need to encourage them to have new ideas, new ideas, innovation, and try to manage SEO teams.

But it can't be too open. Because after all you are a team, you are a company, you have to have the ability to control. So in encouraging everyone to have the idea of a new time to set some bottom line, such as you can not touch the Black hat seo. You can not go to mass, in my prescribed scope to innovate.

Second, more exchanges, more sharing.

SEO is the accumulation of experience, a person's cognitive is limited, a team of cognition is limited, the same team of knowledge, the idea of assimilation is very serious. So to absorb external experience and strengthen external communication, you see an idea in this group today. , another person in the team will communicate with others tomorrow, so that everyone in the team has a harvest, and there are good technical ideas. But one of the highlights here is the efficiency of communication. We SEO this line of communication main positions are SEO forum and QQ Group, SEO good forum seems to be few. QQ Group is a mixed bag. Certainly a lot of people like me, add a lot of SEO group, 98% of the group is shielding the group message. In other words, the current external communication environment is not particularly good, I thought about this problem, so I built a group, the purpose is pure SEO technology Group, the group does not discuss SEO-related things, also do not ask the question of small white, not to dive a word not to say. Group number is: 53195801!

Third. SEO Training

Many teams face this problem, team members have not enough expertise, a lot of things do not understand. This requires organizational training. Teach them the basics of the industry and then impart your industry experience, but never instill experience. If the thought of indoctrination is limited to death, let others not create space.

Iv. process

A new technology has been developed. If you can only play in the lab. The invention is rubbish because it cannot be produced in a process. So the process is very important, especially the SEO industry. I mentioned above that the team leader can not be limited to the SEO too dead, to have the freedom of space, if too free that management will be problematic. So to put a variety of things are flow, no matter how you SEO technology, but you have to follow my process to go, I process the terminal is my assessment of the goal, that is, how many keywords, through SEO how much profit.

Through this set of procedures to come down if the final effect is not good, we can through the process to analyze which link out of the problem! is the chain is not done, or the article update has problems, or Baidu algorithm now focus is different. We have to adjust our process quickly.

Summary

The above 4 points is to create efficient SEO team technology needs attention. The goal is only one, is to improve the team all the SEO technology. When everyone SEO technology is very powerful. Then you should think about how to make good use of everyone. This is the most challenging team leader. That's the second big thing I'm going to say now. Team Creativity! Here the bread contains the following several points:

The first sense of belonging

A company a team to want everyone to work efficiently, first of all they must have a sense of belonging. A company employees, your team of people why listen to you, when you make a surprise plan, the workload is very large, why do we have to work hard. Is it just because the officer is crushing the dead? Some people make a mistake. After you talked to him, you found him absent from work the next day. He said he would quit when he called and asked why he didn't come. Even give vent to scold you a few words, wages also don't. That's why. The most fundamental reason here is the sense of belonging.

I don't like the bosses of some companies having meetings with their employees, saying that you have to fight like the army and say that to get a position is to take down all the people in the team. Be aware that the media here is not a bonus, not a salary, but a life. Why do these soldiers have to take their lives to achieve this goal, simply because he is the chief, he is bigger than you? Of course not, the reason is that the soldiers have a sense of belonging, they go to war, they are for this country, for this nation. They belong to this country and belong to this nation. Do you think that an American white man will go to war in Japan for China? Even if there is, then he is also for his country. Just as we were fighting against America.

So how do you make employees feel like they belong? There are many ways to care for employees. I care about you, I am good to you. Your Birthday I remember, you are sick I asked the representative to see you in the hospital, the company is like a big family in harmony. The second is to develop if you are strong, I would like to give you a promotion, give you more rights and pay. This is Gao to the people in the team. Give him the vision to describe the team's future. Let him feel that he has a future with you.

Second, have a goal.

That's what we call goal management. Team leaders have to set goals for the team, indeed, it is difficult to set goals, because people are afraid of the unknown things. Another is the evil proverb. Plan to keep up with the change. But if you look at those successful people, which one is not a grand target? They can be successful and they have a clear goal is inseparable. And you, as the leader of the team. You should always remember your identity, you are the leader, you are the No.1 of the team. You are not a fresh graduate. You are not the whole day playing DotA cock Silk, you are not eating and drinking not worry about the rich second-generation. You have to set goals, move towards your goals, and then reverse your goals.

There may be changes in the process of implementation, but you need to make a goal adjustment and publish so that everyone knows what the new goal is. When you have successfully set a few goals, you have experience in setting goals. There would be no idea that it was difficult to set goals, or that they would be useless. After the target is well tailored. There must be a corresponding reward and punishment measures. What is the reward for the team? Did not meet the responsible person and related personnel how to punish.

So the whole team has the same goal. Coordination has the basis of adjustment. No matter what the problem, finally can use a word to dissolve. Isn't that all for work? Is this all about achieving our goals? Your sacrifice is worthwhile, we will remember you to the team to make the effort!

Third 2048.html "> Benefits Distribution

The light has the goal to have the vision not to be enough, I cannot die for the ideal, I have to live, this involves the team's benefit allocation question. SEO team Benefit distribution is not very good, the team different corresponding business is not the same. Some sites change the title on, then this time outside the chain I want to give the bonus? This needs specific analysis. In short, to make the team all satisfied, maybe someone here asked, how can I do to make everyone in the team satisfied? said the total mouth is difficult to tune. But, the benefit distribution can not everyone is satisfied, that the dissatisfied person should be you. You know. For the company's development, for the team. A leader is subject to great injustice.

Iv. Praise and Punishment

We all like to hear good things, so we should praise the members of the team more. Similarly, some people make mistakes, we must point out, criticize, and help him correct. There will also be some problems, some team only pay attention to punishment, as long as I do not do according to my intention to fine. Anyway, you are not obedient I also have no way, and some team leaders said the punishment is not an end, I punish you for your good, but you should really for the members of the team, you should guide them. It is the best way to guide them.

V Communication

Communication is very important, this everyone knows, the team has any questions to say, you do not say I never know. Now a lot of girls to find a boyfriend said I want to find a understand me, what I do not say he came out he also know, such a girl I can only say that he is immature, or she is not aware of sex.

What about the guys in the team who are not obedient?

Should have encountered such a problem, the team is always some people do not listen, this time to find his strengths, as long as the conduct is not bad that there is room for redemption, the practice is to communicate with him more, ask him the reasons for conflict, not implementation of what? Then give him a convincing answer, and if your answer is questionable, That's probably the problem with the strategy you're implementing right now. After communication to observe more, some people work is a set, in front of the boss is another set, such people too oil, not suitable for our SEO technical team, then you can let him to do sales, employing director.

Seventh Executive Force

The theory of management many, I have a lot of not to say, these many people understand. But there is no good team to do because they lack executive power. Execution is related to the environment and to the ability of the individual. Executive power can be developed, how to cultivate it? is to pay more attention to the details, give yourself a plan and goals and then check whether the goals have been achieved, self-discipline. Execution is good, and the team is doing everything.

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