How to build brand website construction process

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You should not think about what to write directly to your interests, hobbies, weaknesses or what aspects I do not understand what I would like to know what kind of knowledge, and finally summed up you know where I want to start. This will keep you in the end.

1, the first is the site positioning.

How to locate the website?

Should be based on market demand-oriented to locate your site, there is a need for users to search for information about this, it is best to do research live to observe the overall characteristics of the population to buy products.

How to do it?

First analysis of our competitors site scale, that kind of lack of doing that aspect of the more prominent (hot) what is the characteristics? Others do the more popular we can avoid or do better than him, he does not good place we have to do him a good job. Principle: You have no I have, you have I have, you gifted me fine

2, Target keyword analysis

Do a good job positioning we want to find our target keywords, products we find product-related or industry-related words. Use the Goole keyword tool to find the past 30 days users search on the search engine or Baidu index, the relevant word list analysis according to Baidu Index area distribution and the population attribute distribution to observe whether the target users who meet the goal of your previous position identified as the target keyword (user search keyword intention does not understand when, Go to Baidu know input keyword search under).

3, website name

The name of the website is best to add a website name to the product or service, of course, this is the most behind the website name, is your future localization to become the brand website name.

such as product 1_ product 2_ Product 3-brand name Form

4, the target keyword

Target keywords should be the words that are closest to your product or service. The traffic that the target keyword brings is very big, also is the customer uses the most words when looking for certain aspect information.

5, Long tail keyword

In fact, many sites start from the long tail of the keyword, because the long tail keyword, although the flow is not large, but the total number of long tail keywords is very huge. As the teacher said, like Baidu know, the same problem may have thousands of questions.

6, mining the user's power

Any web site to be strong and big, the user's strength can not be ignored, no user will not have the cornerstone of survival.

How to tap the power of the user?

First, the site should be able to provide users with valuable information, so that users will often come back to visit your site.

Second, increase the interaction with the user. such as, blogs, messages, forums and other forms, improve the user's stickiness.

Let users actively update your long tail keyword, the initiative to give you word-of-mouth publicity. Must have the network influence is very big, the friend feels a website to oneself useful, through the network way introduction or the introduction to the friend, the success rate is very high.

7, Content

Determine the site keyword we must write articles, can be original false but suggest original because someone else wrote the article purpose root your purpose is not the same. If you want to let visitors know what content to make him comment, etc., you can write more professionally through the Internet. Write content is not from your perspective to think, stationmaster should often stand in the visitor or target customer angle to think to create. After writing to do anchor text to improve PV.

8, Brand site attention:

Search the name of your brand website, and your URL will not be what the first user would think. Outside the chain can improve rankings, that is going to find links, buy links or articles with the link. But we want to continue to increase but not mass or do black chain. The website appearance beautification, the individuality appearance highlights own site characteristic also can retain the visitor's eyeball.

If a visitor comes to your site and doesn't find what he wants, it closes the page and continues to find the answer. and landscaping to impress visitors, there will be repeat customers to visit your site.

9. Other affairs

(1), the production of 404 pages will not be made to the online download modified.

(2), Roboots.txt set whether there is a shielding spider or screen is not included in the directory.

(3), timely update content, a few articles fixed every day after writing a few more and so on tomorrow, not to tomorrow no article casually write.

(4), the installation of traffic statistics after statistical data on the site content or improvement.

(5), fixed time to observe the site included, log analysis, outside the chain, such as a week query once, included slow our one-month query.

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