How to build the advantage of mobile Internet in the era of competition

Source: Internet
Author: User
Keywords Advantages mobile internet build

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Mobile Internet is undoubtedly the hotspot of the Internet today, with the development of 3G business and gradually popular commercial, all parties are actively prepared, whether it is the traditional internet giants, operators, or emerging forces, want to get a certain score in it. In the era of competition, it is necessary to create advantages in order to promote their own development.

November 3, 2009 China Internet Conference Mobile Internet Summit held in Beijing International Conference Center, the participants are actively speaking to discuss development plans.

China's mobile users have reached 720 million, of which data users close to 50%. By the end of September, mobile internet users had reached 192 million per cent, up 62.7% from last year. With the continuous development and improvement of the application of mobile Internet, as well as the expansion of user's demand, the user scale grows faster and the market scale is growing. Last year mobile internet market size reached 11.7 billion yuan, an increase of 54.5%, the results are bright.

According to the study of China Mobile value-added market monitoring report in the third quarter of 2009, 2009Q3 China Mobile value-added market has developed steadily, reaching 39.2 billion yuan, an increase of 17.9%, and a 0.7% increase in the chain. This data fully demonstrates the potential of mobile internet.

3G is constantly promoting the development of mobile Internet, there will be better results in the future. Ministry of Industry and Telecommunications Bureau deputy Director of marketing Xu Yu in the "2009 China Internet Conference" said that the next 3 years, China's 3G business will be driven by 1 trillion yuan demand, of which the telecommunications operators for the construction of the network of funds around 400 billion yuan, users to replace the mobile phone will produce 400 billion yuan market, broadband, Mobile video and other unimpressed business is expected to reach 200 billion yuan, mainly to build nets and users to change the main mobile phone.

Mobile phone search, mobile E-commerce, mobile video and other business are the focus of attention, want to gain the advantage to promote development, we must create a unique advantage service.

To occupy a lasting advantage in the mobile internet market, the most important thing is to master the technical advantages. Continuous innovation technology development, grasp the industry development arteries, can be the leader, stand on the peak. User experience as the core to obtain user trust. Any Internet enterprise with certain advantages is trying to innovate technology. Accelerate technological innovation, pay attention to the user experience, the introduction of products that meet the needs of users in order to obtain the market.

The mobile internet has a good future and has unlimited development, and if it has no advantage, it will be squeezed out of the market. Therefore, the advantage of service is the most important. Despite the development of obstacles, only the opportunity to better develop the advantages, it can occupy the market, in the midst of a world.

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