How to build the loyal user base of the website

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For most businesses, the purpose of building a website is to make money, but the enterprise strength is not enough to build the website that can make money after burning money, this is also a reason that many enterprises feel to build a website useless, then have a method, can realize spend the least money, do effective website operation and Internet product marketing? Creating a loyal user base will be a good way out.

So, how can small and medium-sized enterprises to build a loyal user base site?

Before you talk about specific methods, first clarify what is called the website loyal users. Website loyal users are those who frequently and regularly enter our website, and stay longer, browsing the page, the behavior of more active visitors, these people's antecedents are often directly through the input web site or from the browser to retrieve the site to visit, such as most people are loyal users Baidu.

Website Loyal user group is very advantageous to the enterprise, not only may form the more reliable website traffic, the most important is has the loyal user, the sale will become easy, may reduce the promotion pressure and reduces the unit flow cost and so on good.

How can you enhance the stickiness of the website to the user? We need to give the user a reason to be loyal.

Web site to meet the specific needs of users is a loyal user base

Every site visitor comes with a purpose, they're looking for what they want, and if your site doesn't have what they want, I'm sorry, he can only jump out of the web, and if the site not only has what they want, but also adds value to what they want, higher than they expect, I don't think anyone would like this site, it certainly gives them a good impression, and when they have similar needs, the subconscious mind will think of your site, which may occur when random visitors Shangzhong the site's user role; but that's not going to work, okay, look at the next step:

Continuous updating of the website and continuous improvement of service quality is one of the key to loyal users.

Now there are many good websites, also can give a very good impression, however, when we visited several times, found that there is no new content, can not bring new requirements, will gradually reduce the reliance on this site, so the site needs to be updated, need to analyze the user what more needs, Then with more comprehensive and optimized service quality presented to the user;

Some people may feel that relying on content to obtain loyal users is not enforceable, because there are not so many things to write for small and medium-sized enterprises; Then, see the next step:

Website interactivity design is another key to having loyal users

Web site interaction design refers to the user can communicate with the site, such as guide users to register as a member, points for cash or discount interest lure, set the topic to stimulate the enthusiasm of the user and so on, in short, to let customers feel that the site is alive, is alive.

To help the user's way, do a good job of product operation is to create a loyal website users the core

The operation of the product should be based on the ability to provide a higher quality service to the user, a lot of enterprises, see Loyal users have scale, it began to kill the goose, completely disregard and the user's feelings do rough advertising; Loyal users can tolerate a one or two-time decline in service quality, but they have a bottom line, Never try to cross their bottom line. Therefore, to create a loyal website users, the need to persevere in the user's needs in the first place.

This article from the Beijing website construction Company-Large network (HTTP://WWW.PHPDO100.COM/WEBSITEDOC.PHP?ID=82), reprint must clarify the source.