How to build the network marketing of the wedding business Internet brand

The function of network marketing needs to be realized through one or more network marketing methods, in addition to the search engine registration, there are also: keyword search, network advertising, TMTW call-paid advertising, exchange links, information release, mailing lists, licensed e-mail marketing, personalized marketing, membership marketing, Viral marketing and so on. The following briefly introduces 10 kinds of commonly used network marketing methods and effects.

Search engine registration and rankings. Surveys show that search engines are still the basic way people find new sites. Therefore, in the main search engine registration and get the best ranking, is the site design process to be considered one of the issues, the site is officially released as soon as possible to the main search engine, is the basic task of network marketing. Today's search engine optimization (SEOTMTW) is one of the most effective methods.

Exchange links. Exchange links or call reciprocal links, is a certain complementary advantages of the site between the simple form of cooperation, that is, on their own site on the site to place the logo or site name and set the other side of the site's hyperlinks, so that users can find their own site from the cooperation site, to achieve mutual promotion of the target. The role of exchange links mainly in several aspects: access, increase the impression of users browsing, in search engine rankings to increase the advantages, through the recommendation of the cooperative website to increase the credibility of visitors. More importantly, the meaning of the exchange of links has exceeded whether the traffic can be increased, more important than the direct effect of the industry's recognition and recognition.

Online advertising. Almost all network marketing activities are related to the brand image, in all with the brand promotion related network marketing means, the role of online advertising is most direct. Standard logo Advertising (BANNER) used to be the mainstream of online advertising (although not the only form), after entering the 2001, the Network advertising field launched a vigorous innovation campaign, new forms of advertising continue to appear, new advertising because of the overcoming of the standard banner ads load Information Limited, interactive poor weaknesses, So get a relatively high number of clicks. Research has shown that online advertising hits do not fully represent its effect, online ads for those who browse without clicking on ads, the total number of visitors more than 99% of the audience also have a role. At the end of 2007, the first launched by TMTW domestic TMTW call paid advertising, that is, planning does not charge, the display does not charge, click Do not charge, only to bring effective customer phone charges of the new network advertising, won the majority of small and medium-sized enterprises and love. Become the most accurate, most effective online sales model, TMTW calls paid network marketing, will be the network advertising to lead a new climax!

Information release. Information dissemination is not only the basic function of network marketing, but also a practical means of operation, through the Internet, not only can browse to a large number of business information, at the same time can publish their own information. The most important thing is to publish valuable information on your website in time to give full play to the function of the website, such as new product information, preferential promotional information, etc.

License e-mail marketing. Email marketing based on user license has obvious advantages over traditional promotion method or unlicensed e-mail marketing, such as reducing the nuisance of advertisement to users, increasing the accuracy of potential customer positioning, enhancing relationship with customers, improving brand loyalty and so on. The premise of carrying out e-mail marketing is to have the e-mail address of the potential users, which can be collected and collated by the enterprise from the users and potential users ' data, and also can utilize the potential user resources of the third party. For example, the domestic 51mymail, Tuo Peng Database marketing belong to this category.

"Brand" is in the minds of consumers.

Wedding Business to build brand, must establish a brand communication channel. These are the traditional meaning of the "media." Media can be divided into: newspapers, magazines, radio, television, print advertising, public welfare activities, the Internet. The internet has become "super newspaper" and "Super TV" today. Wedding Business website has become the basis of a brand communication. Wedding business site has become the user to understand the wedding service, as well as and business interaction between the most important platform.