How to calculate bid promotion Click Price

When doing http://www.aliyun.com/zixun/aggregation/11238.html "> Baidu Promotion, the user's bid is the highest price a user is willing to pay for a click, but usually the user's click Price is smaller than this number. The price the user pays is to keep the user's current position at the lowest bid, called the minimum guaranteed price. The lowest place price has the characteristic: if the customer next to the user does not make a bid and quality adjustment, as long as the user's bid adjustment does not affect the promotion rankings, then click the price will not change. For example, when the user's promotional ads in the first place, such as bid 2 yuan, click the price is 1.5 yuan; As long as the promotion of advertising in the second bid and the quality of the same, users even if the bid to 10 yuan, the user still only for each click to pay 1.5 yuan.

Baidu to promote the price per click and the user and other customers ranking, bid and quality Related:

First: The quality of the user's ads to measure the relevance of the Internet users. Its calculations are based on CTR and other factors. The user's quality and bid together determine the user's promotion rankings

Second: Click on the price will be affected by the quality degree. In the same case, the higher the quality, the lower the price you need to pay. Therefore, users are advised to continuously optimize the quality to reduce promotional costs and improve ROI

Third: Because the competitive environment can change at any time, even if the user's bid unchanged, the same keyword at different times of the click Price may be different

Baidu to promote specific calculations when there are 2 kinds of situations

First: The keyword in all the promotion results of the last, or the only one can show the results of the promotion, then click on the price of the keyword to the lowest display price.

Second: In other cases, each click Price is the current position of the lowest guaranteed price, it is to ensure that the user in the current display position of the lowest bid.

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