How to capture the core needs of users

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This year the core topic of SEO is the user experience and user needs, search engine algorithm also pay more attention to this aspect, then how to grasp the core needs of users so that the site ranking "conquer" needs our in-depth thinking and research direction. How to grasp the user's core needs of the niche summed up the following points for your reference:

First, site positioning

To their own websites and enterprises positioning, positioning the profit model and development direction is very important. Mixed in the internet for several years estimated that most of the web2.0 site because there is no good profit model has died, we have to give their website positioning is online trading or online promotional online trading, selling products or services and so on. There is a positioning to determine the target audience, only need to study their attributes.

Second, determine the audience

Take our own example, we are a network company, our audience and service groups in the region mainly in various sectors of SMEs, except large enterprises (because large enterprises generally have their own network team). Service customers most of the profits from the Internet or into the Internet (or transformation), such as Iris and plum Network of financial Network news They will understand some, so these sites, some of the "experts" to provide data is very important.

Third, attribute research

After you have identified the audience, you need to study them in depth: age, habits, hobbies, schedules, etc., it is very important to investigate these, because if we give customers to say that the user experience and user needs are very important, we can not even our own user's needs and experience are not good how to be persuasive?

Iv. Demand Pre-award

The needs of the user we can not immediately find the right, so we can only rely on experience and intuition to the pre-judgment, whether the correct also need real data and feedback to confirm, we will be the results of their own to record the final combination of real data on the error value is how much, so that we can continuously improve our sensitivity.

Effect Assessment

General SEO are committed to the keyword ranking, but as the enterprise basically think that ranking = traffic = Performance, this is very wrong idea, if you want long-term development must tell them in advance rankings and performance can not be divided into equations. For the site content users need data statistics when the customer needs to serve their own feedback statistics.

Summary

Different industries face the user's core needs are very different, so there is no way to generalize, can only provide a few humble opinion of the niche only for everyone to reference and reference, simple and practical is most of the core needs of the industry, but for some special industries such as luxury can not be applied, whether to meet the needs of can also be online questionnaires, or to the site to set up a message board and so on, of course, the user needs a lot to find out the core of the needs of the SEO is not only a profound understanding of their own industry also need to have unique insights.

This article by the XI ' an daily network editor http://www.tt-sem.com/,A5 starting, reproduced please hand mercy. Thank you!