How to carry on the network accurate marketing?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Facing the fierce competition and limitation of traditional market and traditional marketing, especially after the financial crisis, more and more small and medium-sized enterprises have been doing network marketing after tasting the sweetness of e-commerce, and some companies even set up a special network marketing department to promote the network. However, many enterprises in the promotion, because the lack of strong financial strength for long-term promotion and often did not produce the effect of abandoning network marketing. The reason, is because did not find the right network marketing methods, not able to enterprise, product, service information accurate transmission to the needs of customers.

The most important thing is to carry out "precision marketing" in order to obtain a larger network marketing effect. Precision marketing methods Tens of thousands of ways, the following 0 brand planning for the basic two methods are elaborated:

1, questions and Answers class, encyclopedia class, free information release type marketing platform.

For the question and answer class platform is a better way to precision marketing, because the question of the questioner is often the demand, the direct answer, at least one-on-one to be accurate transmission, in fact, there are many of these topics more attention to the potential consumers, but also become the object of accurate information transmission, can become our target customers. The use of question-and-answer marketing in addition to a transmission, two times spread, three times spread will produce a clear word-of-mouth effect. For example, Haier's service, Nokia's mobile phone quality, where customer-prudential products cost-effective, excellent Amazon reading prices and so on word-of-mouth transmission. At present, the main question and answer class platform has Baidu know, Yahoo Knowledge Hall, Sina love to ask knowledge people, search and ask.

Encyclopedia class can display the company's information free of charge, do a basic information of the bedding, such as Baidu Encyclopedia, Search Encyclopedia, Interactive encyclopedia, etc. have become a "dictionary" of knowledge. and the free information dissemination platform can enlarge the channel that Netizen understands information.

2, professional E-commerce platform.

For example, business-to-business E-commerce platform, the current domestic well-known is HC net, Alibaba, China Manufacturing network, a bunch of nets and so on. Generally this type of platform will have a professional web template provided, at the same time will provide 2 or 3-level domain name. Because the same template will be used by many enterprises, so the setting of the page is directly related to the image of the enterprise.

The company's homepage generally needs to note the following points: good ueo, increase the viscosity of users to browse the site, and layers of attraction, so that users can be a deeper layer of view, can reflect the company's key information, the company's strength of Things

The website content and the information update promptly, do not let the person produce the stale feeling, the information wants the profession. Update the information in time to facilitate the promotion of the website.

The site needs to have timely communication tools or contact methods. In this way, when customers need to be able to timely consultation and answer services, so that timely retention of potential customers.

The establishment of a good brand image. can use the form of Professional blog or forum, published some professional comments in the industry articles or experience sharing articles, to establish the visibility of enterprises and brand image.

Precision marketing Methods There are many kinds of ways, as long as the real can use a good two kinds of can get very good marketing results, can bring huge impact on the spread of the enterprise.

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