How to carry on the website product localization when the network marketing?
Source: Internet
Author: User
KeywordsNetwork Marketing
When we are doing network marketing, we must understand what the starting point of our website is? Now, a lot of friends who do online marketing may have this situation. , we are doing a project, spent a lot of human and material resources and financial resources, and so on, and eventually their products to die, now in fact, there are many such problems appear, in fact, in the event of this problem, we have no analysis of the real reason is what, the main reason is the planning of the early stage of the problem, Secondly, in the actual operation of the process of the details of the operation of the error, in the takeover of a new project, we have to do an accurate positioning, then how to conduct the site's product positioning?
&NBSP Users Buy our products, we need to understand why users buy our products, they buy our products, mainly can help solve their problems or needs, which is the most critical, so we in the product positioning, We should pay attention to this, our products can help users solve those problems, or meet the needs of the target, and so on, in addition to our products have advantages, and similar products have what advantages.
data analysis and planning, positioning is the beginning of execution, analysis and planning is the implementation of the outline. In the current commercial economy as long as there is a demand for market, there must be competition in the market. How to analyze our peers to enhance our core competitiveness is a prerequisite for our plans.
All market research, traditional market research will only let the enterprise to the high cost, there are several very effective and low-cost methods can help us to do market research.
1, search tools. At present in the disappearance of Google in recent years, the status of Baidu Big Brother can not shake, Baidu's own development of some of the list of tools is increasingly perfect. Where there is a search, there are opportunities. Use search tools to analyze, such as: Index tools, Baidu keyword tools and so on.
2, electric business platform. Land can be auctioned on Taobao, not to mention the enterprise simple products. Open Taobao, their products placed search box search, check the number of purchases and merchants, often the higher the data demand is not low.
3, peer stimulation. Go to the network casually point several related websites, see whether have corresponding peer advertisement, the advertisement of each other is high is low? How much is the frequency? The use of 2-3 days of time to analyze, will soon be able to get the corresponding data.
Select the platform for the product. A good platform can often make it in the marketing and promotion of the effort, I was engaged in the education Industry Network marketing, in the early local talent network has no one to put ads, just a short text can bring subversive effect.
1, search platform, how to subdivide and refine millions of data? The direction of search engine in the next 10 years, 20, and even n years. Huge data no one will be so patient to read every word, every word, every page, accurate search as the first choice for precision promotion should be for the enterprise, for individuals are the transformation of the more rapid way method. &NBSp; 2, business-to-business platform, if your business is engaged in business-to-business direction, in some comparison of the cow X point on the platform to promote the effect will certainly have, as to how much also depends on the advantages of personal products and the promotion of the model is plural words.
3, classification platform, I like the slogan: 58 The same city is a magical website.
4, microblogging platform, the current network of the most fire I think Weibo should belong to the first, 315 of the CCAV and Big V events are now on Twitter, the group is also very large, but recently found that micro-bleomycin like to play what micro-blog strong Push, Personal advice in the market does not recognize the situation, strong twisted melon really not sweet.
5, soft text, shape soft but not soft I have written before this article, how to write Soft wen, how to do the promotion, how to do the implementation. Use reasonable words to catch those who appreciate you, the result will not be bad.
Of course, this year's strategy is countless, such as QQ group Ah, SNS Ah, video ah and so on. But the more traditional the more you can cater to the needs of the public, who let Du Zijian teacher once said "if you believe that 85% of the world's normal people, there are 15% of idiots you do not feel more". We're only looking at 85% of normal people. Methods are the same, choose the right platform to promote, summed up their own strategy to carry out, the results let time to wait.
policy execution and analysis. Choose the right platform, choose a good strategy, like I'm probably going to do a new company to promote, the Internet does not have any of our information, the preferred weight of some of the pages of the relevant information on a wide range of issues, so that good, new information can be included in the shortest time. I can also consider every day plus QQ Group 10, no QQ group have to interact. The number of published outside the chain every day so that the site has rankings and so on.
Reminders: Analyzing data is the key, the easiest way is to do their own screenshots every day to make a table, weekly weekly, install the Webmaster Statistics tool. For statistical analysis.
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