How to carry on the Word-of-mouth marketing to oneself website product

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The so-called Word-of-mouth marketing is word of mouth, such as the author has a sell electrical appliances Taobao shop, will go with friends around to introduce, let them help publicity, this is Word-of-mouth marketing. If friends to buy electrical appliances, electrical products of good quality, after their mutual promotion, then the author Taobao store was spread open, there will be more people patronize. Word-of-mouth Marketing is to take the psychological sharing of people, through the recommendation of friends and relatives, its credibility will be higher, more easily accepted.

Word-of-mouth Marketing can be and forum, micro-bo, Soft wen, and other ancillary cooperation. Specific steps can be based on the author's own summary of the practice of reference:

1. Think of a topic that will attract the attention of the public. Only attracts the public eyeball, only then may obtain more attention, has the desire to tell around the person, shares together, this topic wants to revolve around the user's demand, is to stand in the user's angle to plan, the user needs what we try to provide what. With the topic also to communicate with the user communication, so the topic to meet with can talk about sex, so can mouth propaganda out.

2. Then start selecting the channels of communication. The transmission channel is very important, the choice spreads the channel which is not smooth, the dissemination effect will be greatly reduced, this dissemination channel may choose according to the product attribute, simply says is sells the electric appliance The merchant may go to the Electric Appliance Forum Edition to carry on the soft article promotion. In this internet, not only the forum, there are blogs, micro-blog, Renren and so on platform, as long as their topic is enough to make people interact, Word-of-mouth will naturally gradually form.

3. Carry out Word-of-mouth propaganda monitoring. No matter what marketing methods, the marketing effect should be monitored. For different word-of-mouth propaganda channels, monitoring means is not the same. For example, in the forum for Word-of-mouth publicity, it is necessary to check whether the soft text is deleted, not be deleted to consider the number of posts, clicks, number of replies and so on data. The blog's Word-of-mouth propaganda monitoring data can be viewed from the number of blogs, the number of clicks, the amount of reprint.

The above steps is to carry out Word-of-mouth marketing method, to cause word-of-mouth effect, attract the public eye can again from these considerations:

1. Spread happiness. To bring happiness to users, users will help you publicize to more people, everyone likes happiness.

2. Story form. Everyone likes to listen to stories, interesting and novel, in Word-of-mouth marketing if you can through the story into the content to be promoted is a very good strategy.

3. Reciprocal form. If the topic can effectively solve the user needs, then the user will also introduce to more users. For example, summing up the overall information of all the bus lines in a certain area, this post may be the administrator of the top or even add sperm, if you add their own little promotional content effect is very good.

4. Resonance effect. In the process of Word-of-mouth marketing if you can arouse the user's inner resonance, will also form a word-of-mouth effect, so as to narrow the distance between strangers, affect others.

5. Brand combination. In the Word-of-mouth marketing, the topic and the brand organic combination, do not dragged, and the brand has no relationship.

6. Positive topic. In the Word-of-mouth marketing results must be good for their own, do not form negative information, in the planning stage to pay attention to the risk of control, more prepared several sets of contingency plans.

7. Withstand scrutiny. No matter how the topic is planned, must be forbidden to the public test, in the network age, information is very developed, not true topic is easily spurned.

8. Quality assurance. Word-of-mouth marketing to have a positive word-of-mouth effect should be based on product quality and service is guaranteed under the premise, so as to form a positive and long-lasting word-of-mouth effect. User's Word-of-mouth can be positive or negative, so to get the user's approval needs in the quality of the product. The above are just some common methods and skills, we are in the Word-of-mouth marketing do not be arrested in a grid, to seek more new methods and ideas.

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