How to carry out effective website operation promotion

Absrtact: the website operation Promotion class is each stationmaster all concerns the question. But many grassroots webmaster do not know how to good operation and effective promotion of a new online site. Always think of a point and do something, completely without planning and goal. Entirely from

The website operation Promotion class is each stationmaster all concerns the question. But many grassroots webmaster do not know how to good operation and effective promotion of a new online site. Always think of a point and do something, completely without planning and goal. Entirely by his own temper. This kind of operation promotion way is bound to cause the website to be more narrow, the confidence is smaller and lesser. So, how to carry out effective website operation promotion? Let's talk about this topic.

Normalization and targeting

Small and medium-sized site webmaster Almost the common fault is not planning to do the station, a domain name today to visit the science and technology of the site, and so on the next day to visit the entertainment station, the third day again replaced the forum. And the forum is often changed layout and pattern. This is a common occurrence. Led to the small and medium-sized webmaster change the direction of the site is an important factor is not standardized and targeted. The so-called planning refers to the decision to do before the station, the first norms good webmaster themselves want to do the type, standardize a good range, strictly in accordance with the standard good route forward. Objective refers to the standardization of the scope of their own site to set an indicator.

interface color matching and content acquisition

Many small and medium-sized webmaster to the Website interface understanding is very one-sided, think cool interface can attract visitors eyeball. Completely disregard the website color collocation and layout design. Many Web site color configuration can be described in a variety of colors. Orange on the left, pink on the right, black on top, blue in the middle. How to match the mess.

There are also the site's own color collocation is good, just for a few small league petty, in the middle of the site at random with the Web site interface color completely do not match the color. Like such a site, the internet there are many, and such a site, the general visitors will be very natural point of the screen in the upper right corner of the X. Therefore, the clear interface and reasonable color matching is an important part of the website operation and promotion. For example, the general selection of science and technology sites are more about the blue, and entertainment sites using multi-color balanced color, female-type sites are often selected pink and so on.

If we compare the interface to a beautiful woman dressed in a beautiful dress and beautiful body and face, then, the content of the site is the connotation of this beautiful woman. Appearance can only be confused for a while, meaning can be controlled forever. Of course, the beauty and the website has never been directly linked. Many webmaster also in the processing of content on the appearance of such a problem, flood collection, disorderly set column, science and technology of the site to be mixed with the fund, Webmaster class site can also talk about how to raise pigs rich, wonders. In the content acquisition, must be single-minded. Plan what type, do what type. Man's energy is limited after all.

Focus on similar sites from imitation to transcendence

Just started to do the station webmaster, after the standardization and the goal of the formulation, and then successfully processed the interface color and content acquisition, it will involve another never experienced the height: imitation and beyond. A lot of websites come from this road. We say that imitation is not simply to pull the template or collect content. It is a place where similar websites do well and are worth learning from. Discover each other's strengths and summarize each other's strengths.

More often, but also to analyze each other's future intentions and trends. This is the superficial level of imitation. And deeper, in the attention to imitation at the same time, but also learn to analyze and compare. Analyze the shortcomings of the other site, use the other's shortcomings to strengthen their own site construction. This sublimated to transcendence.

Listen to the views of users and deal with relationships

Most of the time, people's nature is to listen to no other people's opinions, especially negative opinions. Listen not to listen to this need not pay attention to, the key is, whether can cause the webmaster to think. If listening can let the webmaster more produce the thought fluctuation, then, listens to the user opinion, may let the website early make up the insufficiency, corrects the website error.

It is particularly important to deal with relationships in harmony. The Internet is a society, there is a society where there is debate. In the face of controversy, should learn to tolerate, a short time of forbearance, only a short period of time to feel no face, and won is more people's respect. A lot of site Webmaster achieved a small success, will be complacent, feel oneself is a character, start this also look uncomfortable, that also see defy, no matter how the appearance of cattle, at least, the heart should know what kind of person. Have to recognize yourself, you are in self-knowledge.

Good at the orderly promotion of benign

In the website promotion aspect, many stationmaster has written the cheat book, actually the general situation up only two words: relations. Any promotion is based on an orderly relationship, and the search for relationships depends on the webmaster's own tireless patience and helpfulness of the temperament. Whether it is Baidu optimization promotion, or mail, soft marketing, or virus-type promotion, are inseparable from the foundation of PR relationship. To be nice to every friend around you, to help anyone you can, what you get, is certainly much more than you pay. This is the most basic network accumulation. Quite a portion of PR promotion relationships are cumulative without purposeful care, not a pure interest that many people speak of.

Whatever it is, it takes a lot of energy. All things are not necessarily successful. If not attentively, certainly will not succeed. Society So, the Internet is so, do stand more so.