How to carry out Internet marketing----analysis obstacles in traditional enterprises

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; In the context of the global financial crisis, many domestic enterprises are facing the crisis of collapse. How does the traditional enterprise use the network to cut expenditure? How to start Web marketing? Recently, we specially invited to the network marketing senior expert Lu Jin Guest Net interview, to share with you about the traditional enterprise how to carry out the website marketing several views and views.

Lu Jin

The traditional enterprises how to start E-commerce, first of all, we should from the traditional enterprise environment, marketing strategy, market performance.

A typical traditional enterprise is either a complete production or a complete business. This article only on the production and marketing of the enterprise discussion, such as Haier, TCL, Yunnan white powder, Tongren temple and so on.

These enterprise types have the following characteristics:

1, there is a production base.

2. The product brand is deeply rooted.

3, in certain goods or single product market performance, very strong, occupy absolute market share.

4, has its own sales channels and sales team.

5, sales price, channel price is more rigid. There is more or less the act of channeling goods. (Tong Ren Tong because it is a direct channel, less appear)

These enterprises are more or less contaminated with internet marketing, before Haier hired a headhunter to recruit a network marketing manager, can be seen.

But after a period of operation, why is the performance not obvious? How do these types of enterprises develop Internet marketing? What are their biggest barriers to internet marketing?

Their biggest problem happens to be their strong selves. The following are described in detail:

1 E-Commerce Department in the traditional enterprise, due to sales reasons, not to be taken seriously;

2 The high level of the enterprise is recognized by the Frontier scholar or the expert meeting. There is no relevant concept at all of the company's other top and bottom managers.

3 improper employment or inadequate authorization. E-Commerce team responsible for more airborne troops, airborne to the corporate culture has a certain conflict. Airborne most come from the Internet enterprise, enterprise style efficiency above, the working relationship is simple, the enterprise employing mechanism absolute ability, under the people. And the traditional enterprise culture will have a big impact.

Inadequate delegation of authority and difficulty in coordinating resources. Policy is not in place.

4 There is a conflict between marketing policy and traditional channel. Integration of resources, short time difficult to see effect.

5 The traditional enterprise internal to the Internet does not have the concept, the Department coordinates the communication, needs the stage training. The development of traditional enterprises pay attention to stability.

The error analysis is generally as above. How to carry out, to be continued.