How to carry out microblogging marketing in enterprises

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Micro-Blog represents an enterprise's brand image, enterprises with micro-BO spread their enterprise dynamic product information, seize the target crowd. Enterprise Micro Bo to do is to become their own fans of "opinion leader", can be drawn from the following aspects of specific strategies.

One, the target position is clear

Post high quality information according to the functions and characteristics of microblogging, enterprises should first have a clear positioning of micro-bo marketing, clarify the function of Chuweibo is to establish corporate image, promote products or promotional activities and other specific goals. Then according to the positioning to determine the target audience, and then release their favorite topic, to narrow the enterprise and customer between the mountain giant, so as to more easily get the attention of fans, so cleverly carry out the deepening of brand connotation and publicity.

While Weibo has little cost, low quality microblogs can only lead to the loss of fans. Therefore, the Enterprise Micro-blog content should be carefully planned by the enterprise, reflecting the corporate culture and brand cultural connotations. To be good at content. Industry news information, Industry development trends, industry latest research trends. Enterprise research project results and other peer care content classification and combination, so that enterprise micro-blog to become an excellent information dissemination and communication platform. It constantly attracts followers, peers, or people who want to know about the information, and constantly expands their influence. Reach the effect of word-of-mouth communication.

Second, choose to attract fans of the topic, cultivate potential customers

The content of micro-blogging should first be paid attention to the interest of fans, can quickly gather a certain size of fans. And then for these fans to subdivide, looking for the company's potential customers. The key to building a huge potential customer base is to find out who is on Weibo and what is most popular, and then publish fresh, interesting, and useful original information.

Third, timely update content, full participation

Enterprise Micro-Bo marketing is the best full participation, the establishment of a dedicated micro-blog marketing team, set up a dedicated micro-blog managers, the Enterprise micro-blogging information on the maintenance of the sensitive information to control, but also to protect the stability and reliability of the blog content. More in the Enterprise Micro-blog discussion of the company's life, work, corporate culture and so on, to the public to show a true, warm. Vibrant corporate image. The managers of the enterprise can understand the employees ' working status and work problems through micro-blogging, and the employees can ask for help, raise the problem and solve the problem in time. Enterprises should create conditions to create a good blog environment or introduce appropriate incentive mechanism, cultivate staff's continuous creativity and writing enthusiasm, encourage employees to participate in the Enterprise brand promotion.

Four, adhere to long-term management

Different enterprises, for the group is not the same, the published content should be adjusted and optimized according to the actual situation. Some enterprises are only a temporary rise or follow suit, opened a microblog account, with a few days to find the effect is not to update micro Bo even give up; some enterprises have not thought about what the fans need, just with the sex and hair, micro bo content messy, of course, there will be no marketing effect.

Using Weibo for marketing and branding is a long-term project. Microblogging marketing can not be anxious, enterprises to do a long-term operation of the brand preparation.

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