How to carry out the construction of website culture

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the development of a Web site, if always passively rely on the search engine to bring us traffic and benefits, this will give the development of the site to bring a variety of restrictions and problems. In the long run, the internet industry is relying on the same competitive factors, mutual imitation of serious, SEO technology is similar, competitive space is very small. Pre-optimization rankings can not reflect the true competitiveness of a website. From the achievements of the major brands we can conclude that the real success of the site is the key to their own clear and in place of the site culture. Like building templates, writing programs, the site's cultural construction is not an overnight, need to start from a number of aspects.

Culture and branding

Webmaster do keyword optimization, do the website propaganda, actually do is the site's brand promotion, the purpose is to let more people know this site, see the domain name of the key words, know is what kind of a website. In the promotion process, is the Web site brand culture effect at work, this effect is more people know this site keyword represents a unique product, service, marketing model, and even the development of the Internet some kind of symbol, such as Taobao, hao123. More users participate in the process of integration into the site is the brand effect of the process of forming. Stationmaster before building a station, want to consider the website marketing idea, public relations strategy, User Service and so on how to go the route, like a person's style, want to let the user easily touch your route. For example, users can get rebate through the website, or the site can provide users with a lot of interesting offline activities and so on, and constantly let everyone accept and recognition. Stationmaster do not ignore these, this is cultural construction.

Culture and characteristics

When the user first enters to your page, will focus on scanning the information he needs, this requires that the site must have a focus, such as you do the navigation station is focused on women's or food class, do not want to do anything, can only create chaos. Then consider the site's products, services, rebates, freight and so on whether there are peers do not have the characteristics. Have their own characteristics, in order to form in a website we all understand the hidden rules of conduct, this is the site culture, both marketing concept is also a PR strategy. Your product other website can also provide, in your website, users can get what other sites cannot provide the benefits. Stationmaster, must understand, the user comes to your website is directed which one focus comes, grasps the user's psychology, is localization service in place or returns the high. The Internet competition is daytime, as long as we go to compare, knew, the successful website must be own characteristic, this characteristic may be any small link in the website development.

Culture and environment

No industry is more likely to be copied or plagiarized than the internet industry. The development of the Internet is surging and changing, the development of stationmaster cannot stagnate. Times in progress, the environment changes, the site's marketing concept is likely to face outdated, or be copied by others and other people do better than you, such a situation in this industry is commonplace. As a personal site, must be insight into the industry's dynamics, adapt to the development of the environment and constantly change the development strategy, now group buy station Flood, really do a good few. In order to adapt to the great environment of the Internet, group buying sites want to survive, vertical development and regional development is an inevitable trend; In addition, the user's aesthetic requirements more and more high, the user experience changes rapidly, marketing ideas with the user needs of the transfer of timely change.

Culture and users

The construction of website culture should be based on your user base, young people are relatively easy to accept new things, such as young people will like some of the activities, webmaster can from the User Service, user activity to targeted activities to carry out the site, through the active attraction of this relationship to allow users to integrate into your site, Let users create a code of values in your site that truly recognizes your culture, as well as a worker's integration into a corporate culture.

Culture and personal

The development of personal website is determined by the ability of stationmaster individual's quality accomplishment, the webmaster to the website excavation has how deep, to own website to know how many, whether have strategically development vision, can operate the marketing idea, all decided the website development. Professional technology, pragmatic attitude and innovative spirit are the basis for the benign operation of the website. No matter how the website construction is carried out, the most important thing is to master the level of personal construction of webmaster. Therefore, webmasters in the optimization of the site, can not ignore their own optimization and improvement.

Cultural construction is a comprehensive long-term work, not as intuitive as the optimization is visible, it is the marketing concept, user Service, brand characteristics, such as the comprehensive, webmaster do not feel unrealistic, and you have no relationship. Every detail of the job can be revealed everywhere. In addition to the optimization of the webmaster, to think about the long-term development of the site, what work is to start now. The real strength of the site is to long-term development to witness, the site is in a system of cultural ideas under the planning of development.

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