How to carry out the marketing promotion of soft literature better

Soft paper is based on the concept of specific products and problems analysis, to consumers of a targeted psychological guidance of a text model, in essence, it is the business strategy of soft infiltration in http://www.aliyun.com/zixun/aggregation/17580. HTML "> Advertising form realization, usually with the help of words and public opinion communication so that consumers agree with a certain concept, point of view and analysis of ideas, so as to achieve corporate brand promotion, product sales.

In the traditional media industry, soft Wen only so highly praised, the first major reason is that a variety of media to seize the eyeball competition, people on television, newspapers, hard advertising attention to decline, the actual effect of advertising is no longer obvious, the second reason is that the media for soft text charges than hard advertising is much lower, In the case of capital is not very strong, the input and output of soft paper is more scientific and reasonable. Therefore, enterprises from all angles are willing to use soft wen test water in order to enable the market to start quickly.

Soft speculation is the most powerful form of advertising. It is also a highly skilled form of advertising, soft text is relative to hard advertising, by the company's marketing planners or advertising company's copywriter responsible for writing "text ads." Compared with hard advertising, soft wen is called soft wen, the subtlety lies in a "soft" word, like cotton in the possession of needles, but not dew, grams of the enemy in the invisible. When you find that this is a soft article, you have been cold stare into the carefully designed "soft text ads" trap. What it pursues is a kind of breeze, the effect of the silent spread. If the hard advertising is Waigu Shaolin time, then, Soft wen is petitions, softness Wudang Boxing, carrot and stick, both internal and external repair, is the most powerful marketing means.

Soft Wen marketing text can not be gorgeous, you can not shock, but must be honest to say Smalltalk, because the most can impress people or Smalltalk, the continuous way, word are for the interests of consumers.

There is a well-known foreign DIY home decoration chain, the secret of its success is to save money for consumers, each employee's primary responsibility is to tell consumers what decoration materials, tools to meet their requirements, but also the most economical. A consumer to solve a problem, to buy a set of 5000 dollars worth of tools, one of the chain's staff to provide a simple solution, only to spend 5 of dollars, consumers can not be moved? Will you be able to come back when you need it next time?

Many people will say that such a shop is too silly, should let the consumer as much as possible to spend more money, is the quick to get rich. But fools have their own silly blessings. This store for the sake of consumers, get the benefit of the consumer excitedly, advertising fee is not spent, every day, often many of the visitors can not fit, business good, with popularity, natural resources rolling.

Often have friends ask what is soft, how to write soft text to promote their own website and products. In fact, I do not have a clear definition and view of the soft text, just a personal understanding, I think: the so-called soft Wen is based on a specific product concept of the demand and the analysis of the problem, through an analysis of the surface of the ads invisible to the consumer to guide the psychological direction of a text expression, or say, It is a soft penetration of the promotion strategy in the form of advertising implementation, usually with the help of word expression and public opinion communication, the consumer agrees with a certain concept, point of view and analysis thought and produces certain resonance, so as to achieve the aim of enterprise brand propaganda and product sales, and the soft text is more guiding and affective than the hard advertisement. Can let the reader unconsciously produce a kind of affection psychology, because it is fastidious is a "soft" character, drives the reader's mood, softens the reader to the advertisement rejection psychology, thus causes the article invisible advertisement to pass to the reader, lets the reader better accept.

With the popularization of Internet and the infiltration of electronic commerce, Soft Wen is highly praised, the first major reason is that a variety of media to seize the eyeball competition, people on television, newspapers and other hard advertising attention gradually decline, but also gradually produce a psychological resistance, the actual effect of advertising is no longer obvious, or even do not receive much real effect, Every year, a large amount of advertising costs, the result can only endure the painful consequences of no effect; the second reason is that the media to the soft text advertising is much lower than the hard advertising, in the capital is not very strong, soft text input relatively scientific and reasonable. So enterprises from all angles are willing to soft wen test water, in order to enable the market to start quickly, but also better cater to the e-commerce in people's lives in the application and popularization, but also makes soft Wen has a natural advantage.