How to carry out the optimization scheme in the traditional website

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Engaged in website construction and website optimization friends should know that there are many of the company's website early construction purpose is only to let on the business card has a line of URLs, in the interface and structure mainly divided into the following categories, see Itbulu Analysis of the right: first, good-looking. Home Open is the Flash animation effect, the sound is very healthy, the scene is very magnificent, at that time certainly the boss is happy to do; Most of the pages are made of PS composition, using more pictures flooded page, the effect is good, art is good enough. Second, simple, it is estimated that the network company fooled by no means, due to the sensibilities or to do a simple website, or the salesman every day phone, annoying death. So it was forced to do a simple corporate website, up to more than 10 pages, hanging several company products.

With the rise of the internet, a few years time completely subversion of a lot of people's thinking mode, corporate Web site more and more towards marketing purposes, so many network companies from the simple site construction transition to network marketing, website optimization, is in the purpose of making the site has a good user experience and search engine experience, This allows visitors to be satisfied with the search engine satisfaction can be the key line before the target to achieve the non-bidding. When we took over the site how to start marketing planning and website optimization? Itbulu from the following steps:

1, before the revision of preparation: first analysis of the weight of the site before the end, the collection is not much, the decision is not to remove the original content of the site. If the collection is good, there are many pages, we must be cautious. The best way is to use 301 Redirect, tell the search engine, we have made adjustments. This allows the gradual weight of the original page to be passed to the new site structure directory.

2, directory structure title. There are many company's website each page is the company name, that such our website homepage name does not change, needs final to determine several key words to put in the homepage head, this kind of practice everybody knows, the key word must the key homepage push. The structure and directory of other pages should be clear, preferably pseudo static or generated statically.

3. Internal connection, outer connection. Before the site outside the connection do not much, we can through step-by-step outside the connection to increase construction.

3, the site to maintain updates, even if the content of the enterprise site is not much, we also need to update the relevant columns. We can update the product for a certain period of time, news, and product technical articles and brochures documents. are good content.

4. Follow the work. We need to add statistics to the site, look at the customer routing, according to the keyword can be updated when the site to take more long tail word optimization strategy. We need to know, not just your product of a single position up to the effect must be good, because in many times a keyword difficult and time-consuming, even up, are not as simple as the long tail word to the customer base stability.

The above is itbulu on the site when the site needs to do analysis, and how to follow the simple method of operation. This article is original, www.rainbowpaintbeijing.com, starting A5, reprinted annotated source. Thank you.