How to cast the litters on the Life Service electricity quotient first unit

January 10, Litters Mall (litters) to the SEC submitted a prospectus, plans to open IPOs in the Nasdaq stock market, the stock code "WOWO." It is understood that litters in the prospectus to their own positioning is "the life of the cat", rather than the outside world to buy. In 2010, Groupon's popularity of the domestic group buying industry abnormal agitation, at most when there are as many as 5,000 group buying sites, after a baptism and kill, now the residue has not much. Litters Mall counted one of them, but today's litters group is no longer a group buying site, but the Life service field of the day cat, what is the Enlightenment to group buying industry? From the open prospectus, litters Mall has shown the boundaries of group buying, which is more focused on providing online sales platforms for Chinese local life service businesses, including litters Mall on line, mobile clients, and litters e-business operating systems under the line of connections to help them open online shops on the litters platform, and sell their services or products directly to consumers. Litters does not participate in sales, and there is no inventory. In simple terms, litters that group buying to achieve a certain scale will be difficult to break through the bottleneck, so we must move towards life services, through the platform to provide more in-depth services to businesses, so as to get rid of the difficult to buy. In order to prove this pattern, litters also produced the concrete data. The litters prospectus showed that, as of September 30, 2014, the litters mall had 105,430 customers, compared to 69,851 in the quarter of September 30, 2013, compared with 34,000 in the same period in 2012. As of September 30, 2014, the number of customers with an active online shop in the quarter was 70,417, as at September 30, 2013, the quarter was 55,065. Description of its mall mode, the number of merchants grow very fast, multiplied. In terms of number of users, as of September 30, 2014, the number of registered users of litters reached 34.1 million, which purchased more than 23.3 million users. Mobile client become litters growth bright spot, as of September 30, 2014, litters handset client's cumulative download quantity already reached 17.3 million. September a month, platform 64% of the transaction through the mobile phone client to complete. It is understood that in November 2014, its mobile phone has accounted for 72%. These consumers will become an important source of new consumer and repetitive consumption for local life service businesses. The model is feasible and has excellent data for support. Today's litters has no intention of competing for a Chinese group buying head deal, but to give investors a "life Service Electric quotient" story. Coincidentally, last November, Groupon, the originator of the group purchase, announced that the transformation to the electric business was also quite a litters endorsement. Litters's success is also regarded as a classic case of group buying reverse attack.