How to change, keep people, product positioning? A discussion on the entrepreneurial experience of six 83 post-CEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Poly-Mei Excellent product Chen Au, cool plate Guzhi, interactive Shuyi, the United States Tuxiu, game matrix Xu, chatting net Xu De Dust, the six young 83 after the CEO has made a number of high-profile achievements. They shared their ideas about entrepreneurship at the annual Venture State conference.

How do startups get the money?

Do not want to first go to take one of your thoughts to cheat, should or first do their own things well.

Get Xiaoping Angel Investment-Chen Au: Xiaoping money is better to take

How does the venture money come? My first money was on my own money, and it was hard work., after returning home for the first time, is to take the money of the angel, was looking for the new Oriental Xiaoping teacher, was also seen many times before the project, he intends to understand, so before easier, then VC money is in your performance, flow , the product gets attention after easy.

Xiaoping teacher is very passionate, to young people, indeed the returnees have some preferences, he will tend to vote, his idea is to like the project to vote, in the end, you will find yourself fooled, he does not need to understand, to support you. So you can try to find teacher Xu, his money is better to take.

Get Shire Angel Investment--Guzhi: To get the product done first

Divided into two pieces, the earliest 03 to do, do not have any cost of storm audio and video, all the income is a computer plus a network, there are 58 of dollars in the internet fee. Now we do a client software, some people are very happy, the larger the better, then we download the server, do not want to do so.

The second time, relatively mature more, also relatively smooth, when we started doing it at the end of 10, a couple of our partners started out with some money, money, and Shire angels, and when we didn't have a product, we made a dome, and we took two weeks to get a version out, So embarked on the Chen Au said on the right track. After taking the a round, each round behind is basically more orderly.

Acquire IDG Investment--Shuyi: cautious to get VCs

In terms of entrepreneurship, of course, there is no money now, melt the capital will not make money, before more than 90% are their own shares, the two days of advertising to make money, 10 years to Beijing is to use their own money, 11 a round, is IDG to find us, 10 we did 40 million, because advertising this business, Early time does not need technical content, is the trading relationship, so we earned more than 8 million, IDG cast in, said you need to earn millions of every year, or to do listed companies? asked us how much money, and then we valued, this year we July again made a B round, we are relatively fast financing, more than 20 million U.S. dollars.

Advertising industry, early don't need how much money, melt the capital, you must do have the technology content advertising platform company, so we recruit more than 100 technology, now the team has more than 300 people, so now do not make money, but does not represent the future does not make money.

Help Cai Win Products--Wu Xinhong: Internal Entrepreneurship

I am a photography enthusiasts, I used to learn is oil painting, art major, I also experienced three times, the first time in 01, just graduated from high school, by the domain name earned 300,000, help others design Web pages. The second time is also to take a little money to do, but the first two failed, and later in Cai wins eldest brother's company inside to help him do products, the United States Mito, is a certain user after the independent into the company.

It was 07 years ago, one is the picture, there is a compression software, I am interested in photography, so I chose this direction, there is a reason, before I do the Martian language, 07, more than 40 million of users, we want to how the more than 40 million users to the more potential of the place, Because the Martian text is personalized to the text, and the personalized needs of the picture was not satisfied at that time.

Pioneering veteran-Xu: stick to it when the hardest time

I started relatively early, 2000 came to Beijing, just began to make a little money, but the dream did not. So I went back to finish reading the book in 04.

My second company, made to 68 days, took a sum of IDG's venture capital.

The third time is to take the money of angel investors. But there is a small episode, we do, did less than half a year, millions of burned, and then close to collapse, that time very painful, no one can be timely.

We in the most difficult time, our own teeth stick down, so make about 5 million or 6 million dollars, we put our own money-making experience, because to be a company, always make money, but may not have high valuations, or just make money business, trading, not too big future, we will make a year to make so much money experience Because our main revenue comes from advertising, we want to do this thing better, all of our income comes from overseas, we look at the overseas platform to do a very common, we do such a thing, the first half of this year, all the advertisers talk about, and then integrated together.

18-Year-old Entrepreneur-Xu De: Always borrowing money

Our company registration cost is 100,000 dollars, the first money was hundreds of thousands of, and after a long walk, we did it for a year, until last month, when we had just completed our first financing, and every time we had no money, we often had no money, paid the staff, and then had no money to pay the rent, The main way is basically to borrow money, borrowed a lot, and not so much. You guys will be a lot more.

How do startups keep their core teams? How to dig people?

Company you find the money, people are the most important, in fact, money, China's hot money is still more, but people are not easy to find, because you set the direction, the CEO again how hard, you can not write the program every day, their own to delivery, sales, no, this person is very important, a business, including many VC, angel investors, The first value is the team, people do not.

Chen Au: It is not recommended to find the strongest person, but to find the most trusted people

Start-up companies in the early days, if you find a very, very strong people, that is not realistic, it means that the company's rights differentiation. So early in the beginning to find someone is their friends, their brothers, their trusted people, may not be the industry's most powerful.

But gradually when your company grows up, the best people to promote social, through various industry meetings, through their own friends to know people, rather than through the recruit, but the people trained two or three years later, will become a good core backbone.

If it is really dug over the people, in fact, still difficult to meet the good, because the company's core business is not spending money to dig away, he needs a sense of achievement, security, and access to options also means long-term expectations, and sometimes meet a person need fate.

Guzhi: Accumulate experience and contacts before starting a business

In fact, I do not recommend a graduate to start a business, because I think just graduated, don't say eat pork, pig ran did not see, that how to find the right team, launched, there are a lot of uncertainty, and then stones, the probability of success is very low.

So when you start going to a different company, you have a bit of a sense of purpose in the past to see what resources, information, including your contacts, outside the company, because you want to enter the industry.

As far as I am concerned, I am in this process, I realized that some of the cattle in this industry, in fact, we think there are a large number of people, there are more than 10 to do, in fact, it is not so, sometimes pulled to a core buddies, you can do it.

We started in 2010, very bitter, during the day, because I was basically a few people in the early days of the company, the day is the interview, the evening to start the meeting, do product programs and so on, basically overnight, half of the people are sleeping in the company. Another point, we recruit people, including to college recruitment, staff recommended. If there are 10 students, maybe eight want to go to the world's top 500, and only two may be different from other people's ideas, he may also go

Shuyi: Digging People with dreams

We are also constantly groping, the team how to integrate the process, our company is advertising, several aspects are to rob, sales, operations, technology to Rob, there is no shortage, sales of our core team, were built five years ago, because the first five years do not make money, everyone together, now make money, are still together. Later, our technical team was dug from Google.

Because they are highly paid, you must not rely on money, must be a dream, must be a start-up, in fact, any thing to find demand, this person's needs and you are not the same. Some of the 30-year-old young people, they may be in the company of high, he may also want to start a business, generally dug over are the dream. Most people are saying that such a team is more prone to problems.

A few years ago I told them what I was going to do in five years, that five years later, I said to them, you see what I said five years ago, now you see, is what you are a person, if you yourself say some people who are not reliable, I guess you say again, others do not believe. In particular, like me, my core team are many years older than me, five years ago I was 24 years old, 28 years old, at this time, most people close to 30 years old, married, have children are willing to follow you, in fact, through these things to prove that you are reliable.

Wu Xinhong: Aim at the students who have not graduated to develop

Like the director was added before the project was set up, our company can find experienced senior talent, the director has 4, 5 are graduating, and then constantly cultivate, to now we gradually put the senior students, down, to junior or even sophomore, such as summer and winter to pull them to learn.

Many of our companies are in the junior to join, this may be the face of a number of large companies to compete better in a way, let it understand the company earlier, let him melt in.

Xu: Advocating elite culture

Back to the question, how to recruit, early words, you will use your dream, will find like-minded people with you to do things.

The second stage, the company may do a little bit bigger, with some small scale, I am most concerned about the point, must find a very very good inside the company in charge of human resources. What is the result, the result is that this thing you want, find the most appropriate, a business most important is to find in this position can help you achieve.

In addition, I personally also advocate the elite culture, in fact, as we did last year when the game company, more than 100 people, many people do a lot of things, but in fact, may not be so exquisite output, to find some industries abroad, very well-known companies are about 20 people, so later adjust the company, we are now less than 50 people , we found that our output was better than last year, and we did it better every time. Or that sentence, most people get together to do some good things.

Xu De: Team building a harmonious culture

Our company recruit into the team, the core team, the first principle, we must be able to get along well with everyone, if we can not get along well, we can not accept you into our team, this is the first element, our company is indeed characterized by a lot of people, say not humble little is young talented, we do not worry about your talented, because we can accept you , it must be that you are very smart, very talented, but if you can enter the team, the most important thing is that everyone can work together well, this is always the first element.

How does a start-up company locate a product?

Chen Au: Do not play by the rules to provide subversive services

Once someone said, your choice of opponents is very important, that Tencent also has a lot of creative team, there are also business department, if you do not his core team, you have time to make difference, when you make achievements, the other side catch you too late. Second, do not play his game according to the rules of the big company, but you can go to subvert him, for example now when mobile Internet starts to develop, can change from all-inclusive to small and fine, or cosmetic recommend way, include only product will, their special sale way, also is to a traditional mall subversion. So for the CEO of a small company, more is the decision, the direction of choice.

I never hit the ads, because I am marketing, small companies are more flexible, large companies may say that the market costs is a total market supervision, we also know that the marketing community, such as rebate, rebate, then its decision-making is not necessarily the most effective. But small companies can make a lot of effective the marketing way of communication, because this is your founding team, the core team racked their brains out, including our own ads, from the oven to build it took six months, and the company to the market director of large companies, that is not the way to do so.

Guzhi: Start-up companies have the flexibility to advantage

I understand that, like Tencent, there are three or five real elite forces. Your piece of your company, because it is a department, turn very slow, the department and the applicant's resources, The advertiser's resources, including the whole company to the division may be very anxious, six months must see how how.

Seeing the practices of many big companies may be more long-term and more stable. So what really does in big companies, in fact, when the Giants look at you, it envy flexibility, start-up companies may dry 12 hours, your company and others a department to do 8 hours a week to dry five days is very big, and then look at you, in fact, more tired, like rodents. As Chen Au said, you may be too late. He does is subtraction, lack of one can not, we are addition, as long as there is a person on the line.

Wu Xinhong: A platform attached to a large

There is more complementarity between small and large companies. Compared to large companies, there are many small teams have its advantages, each year users of this group, and their needs are constantly changing, the flexibility of small companies can accurately grasp the demand.

For small companies to make decisions, first do something they are good at, and let themselves and users feel particularly interesting things, because many creative projects themselves feel fun, but users are not interested.

The second, as far as possible attached to the large platform, micro-letters, micro-BO, such as the use of micro-bo some do very quickly, soon have millions of, tens of millions of users. And to do as much as possible do not spend money, but also can explode quickly things, the United States and the map to now basically did not spend any promotional costs.

Xu: Focus on what you want to do

I am more concerned about whether this thing I can do a good job, pick up the things they are best at, big team is also small team organized, he can do a lot of things, but we focus. I remember our company was a social engine three years ago, when we were transforming the game, we were doing this business. Oneself this matter can do better, often is own question.

Xu De: Take the campus channel, take the road that suits oneself

Our main users are not just working with big companies, strictly speaking, I this is the second venture, before we have been in Beijing to do marketing this piece, now we just to pick up the resources, we have many schools in Beijing, universities and others to work together to do free campus study abroad or English topic lectures, Bring the students to the school in the form of a live broadcast, the first as our offline resource consolidation, one is also our promotional model, while this thing, although there are some costs, but indeed from our perspective, when we do marketing in Beijing, when we first started doing last year, we in Beijing, To put it in an exaggerated way, you can pick a middle school all over Beijing, as long as you are famous, I will take you there. Guangzhou, Changsha are more say, but Beijing card is particularly strict, which is related to the education environment. Because I began to strictly say that it is my second venture, the first venture is not a start-up, that time accumulated down the network, through this piece in all the schools in Beijing, each school inside I have my own special road into, legal.

Entrepreneur Quotes:

Chen Au: Entrepreneurship is a way of life you love.

Guzhi: Entrepreneurship has a little like the speed of sprinting in the run long, the appearance of more glamorous, in fact, really very bitter.

A start-up company to do listing success rate, than you go out by car hit the success rate is still low.

Shuyi: If you just want to make money, or suggest work, really do not recommend to set up a company, the probability of success is too low.

Wu Xinhong: I think interest is the biggest driving force of entrepreneurship.

Xu: I'm just boring people without tossing. This is one of their own, entrepreneurship is my job.

Xu De: The sooner you start the better.