How to choose a good keyword for website optimization?

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Talk about website optimization, we are the first to plan good keywords, a website, keyword planning good and bad, directly affect the future development trend of the site. The site's key words planning well, may be in a short period of time to obtain traffic, long-term adherence to optimization, keyword ranking will gradually climb, so as to obtain a certain amount of income; on the contrary, the key words are not well planned, even if you do not insist on optimization, it may be just in vain. Thus, the selection of key words in the whole site optimization process is particularly important, the next, the author will be together to discuss this topic.

1. Smart Borrow tool to filter keywords

Before deciding on a website's keyword plan, we must first set up a keyword library, the establishment of key words, to build around the site's core keywords, products or services to expand, at this time, we can borrow some auxiliary tools to filter in line with our own requirements of some keywords, the premise is to be able to bring certain traffic to the site keywords. In the establishment of the Site keyword library, we can use the "Baidu Index", "Webmaster tools Baidu Index Analysis" and other tools.

2. Statistical analysis Breakdown Key words

After building the keyword library, we want to statistical analysis of all the keywords, all the keywords in accordance with the index of Baidu ranking, at the same time to list the competitive intensity of each keyword, through such a breakdown of work, we can further confirm which words more suitable for our website, for the final determination of the SITE keyword program lay a good foundation.

3. Carefully compare and identify the key words

High quality keywords, can bring a lot of traffic to our site, but the high quality of the keyword is not necessarily the word Baidu Index High, 8630.html "> Sometimes, Baidu Index high intensity of the word competition, optimization is very difficult; instead, a slightly smaller Baidu index and less competitive intensity of words, Optimization is much easier, and may get a good ranking in a short time, so as to bring a certain amount of traffic to the site. Because a site keyword number is limited, so we have to carefully contrast, and finally determine the keyword for our site, in the determination of the site keyword, we need to consider from a long-term perspective, usually set one or two index slightly higher core keywords, plus two or three long tail keyword can.

Confirmed the site's key words, the next can start our website optimization work, in this process, we have sorted out the Site keyword library can still provide us with the content construction reference. Although the home page can only accommodate a limited number of keywords, but we can in the News page or product page planning content embedded more keywords. Website optimization to a certain extent, not only the home page can get some keywords ranking, information page or product page can also get a certain ranking, so as to bring more traffic to the site.

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