Absrtact: The ranking of a website depends on the combination of the inner chain and the outer chain, so it is very important to choose a high quality external chain platform. Blogs, forums, bar, question and answer a series of platforms is the webmaster to do outside the chain platform. Classified information network into the webmaster's line of sight, also
The ranking of a website depends on the combination of the inner chain and the outer chain, so it is very important to choose a high quality external chain platform. Blogs, forums, bar, question and answer a series of platforms is the webmaster to do outside the chain platform. Classified information network into the webmaster's line of sight, but also become a webmaster outside the chain of another "good helper", in the face of a large number of classified information network, the webmaster to follow the following five major principles, in order to let the classification information network this external chain platform for their own site to bring more benefits.
1. Platform selection to do a good job
Currently on the Internet, the classification of information sites add up to a large and small hundreds of, faced with these numbers of classified sites, we have to choose according to their business needs, such as regional services, then the first choice is the local platform, if the industry is the product, then we should be the preferred industry platform, Second, according to the company's staffing and energy to select the number of platforms. Initial determination of the platform, you must remember the test, such as the first time in all the platform to publish information, and then recorded, observe those easy to be indexed by search engines and get good rankings, and then those good platform handsome elected and constantly accumulate to save.
2. The title wants to live standardized
How to understand the standardization of life, in fact, to meet the user's search habits, if we write a few people search the title, then we can not get traffic from the classification information platform and customers, so we must spend the mind to study and simulate the user search habits, such as the product or service users care about what is the price of products, Quality or service, and then incorporate this information into the title, but note that the title should not be too long.
3. The content must write attentively
A lot of people released classified information is basically copying others or patchwork, which greatly reduced the user experience, in fact, the search engine is a person, it is very much like the content of value, generally write good very easy to get rankings and traffic. About the content we can focus on the characteristics of the product or service, advantages, use skills, attention, etc. to introduce, the content must be targeted, the purpose of doing so there are 2, one is for search engines, the other is to reflect your professionalism and delivery of corporate information and is to improve the user's conversion rate.
4. The net must be spread widely
After we edit good content, we need to do is to cast nets, that is to seize the channel, the General Information network has many channels, in order to maximize the effect, we publish information, as far as possible in multiple channels to publish information, so as to increase the hit rate of the search results.
5. Notes on issues
Everyone knows there's no rules, savages. Also each platform has its own rules, so the release of information must clarify the rules, otherwise can only do nothing, such as the category of information to choose the right, for example, you are selling used cars, it must choose the second-hand car channel, and do not repeat the content and spam information, If you want to leave the link address in the post, leave the link address is not a homepage link, preferably also cross some product page, this can enhance the overall weight of the site.
Classified information network to do the chain to follow the five principles, so that you can use the classification of Information network platform to operate their own web site, whether it is high-quality chain also depends on your release of the content of the chain, not only the station needs quality, outside the chain also needs high quality.