How to choose Advertisement Alliance for Small and medium stationmaster

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With the development of the Internet, all kinds of web sites are more and more rich, some of these sites are still very good traffic, because there is no profit model, many owners may because of the increasing cost of operation of the site can not continue, the emergence of advertising alliances, can add a revenue channel to the site, To a certain extent to ease the operation of webmaster pressure, if the advertising alliance to choose the right, the site to achieve profit, it is not difficult, but with the type of advertising and advertising style increase, how to choose the Advertising alliance, and become entangled webmaster a problem, below, From a few aspects to talk about how our central webmaster to choose the Advertising alliance. This article in the small and medium-sized webmaster, refers to the Web site has no clear analysis of the profit model, and hope that through the site can bring a certain income to their webmaster, site if there is a clear analysis of the profit model, there is no need to select the Advertising Alliance, and for hobbies or other reasons do not expect to build the site, also do not have to choose AD League, Large Web sites do not have to choose the Ad League, advertising ads are directly to the main booking.

I. The premise principle of choosing AD alliance

First of all, to determine the theme of the site: that is, what is the theme of the site, is the category of pictures? The category of film and television? Resource Downloads class? Only the theme of the site, to select the appropriate advertising alliance

Second, to determine the direction of the development of the site: that is to do the site is pure collection of pull flow mainly? or to the original, personalized content mainly? is the website utilitarian or is it ready for long-term operation? To determine the development direction of the website is also to select the necessary conditions for the advertising union

Finally, to determine the location of the site placement ads: There are generally web site large banner ads, the left side of the bar ads, content pages interspersed with ads, search ads, suspended advertising, as well as some corners ads, to determine the location of advertising is also conducive to the selection of advertising alliances

Two. Optional Advertising alliance category

The Advertising alliance according to the method of payment can be divided into: cpa,cps,cpm,cpc. Cpa= in accordance with the success of the Registration Commission, cps= on the success of the sales commission, cpm= per thousand show Pay commission, CPC = Pay-per-click, at present, small and medium-sized sites mainly do or CPC advertising

Advertising Alliance according to the advertising content can be divided into: Picture ads, Content ads, window ads. Image advertising refers to the display of ads in the form of pictures; Content ads are ads that can be displayed in relation to the content of the pages in the Web site. Pop-up ads as the name suggests, is to another page to display ads

Three. General principles for the selection of ad alliances

1. Look at the alliance's credibility and strength and stability. This basically relies on word-of-mouth propaganda or stationmaster oneself test personally, so before choosing the alliance use Search engine to search the webmaster to the alliance's comment can probably understand the situation.

2. See the starting and payment cycle and payment method of the alliance. This alliance will have the explanation, the stationmaster may according to own acceptance scope, chooses the suitable condition.

3. See the Alliance's advertising unit price and whether the advertising resources are rich. Usually after the registration of the Federation can see the advertising unit price and resources, if the advertising unit price is low, and resources are not much, just should also testify the strength of the alliance.

4. See the Advertising Code of the Alliance display and response speed. If because of the impact of advertising after the opening speed of the Web page, there may be loss of profits, there is a Web site ads after a long time without advertising display, which will affect the benefits!

Four. Choosing the Right Advertising Alliance

The first step in choosing an ad league is to determine the site theme, direction, advertising position, and then select the type of advertising, and then choose the Advertising alliance based on the principle of choosing the right ad league, for example, such as a website is the industry-type site, the development direction of the site is to long-term operation, this will be considered user experience, Placing too many ads may affect the user's retention so choose the position of advertising, must go through some thinking, put the content of the advertisement can be a picture, can be content, but never to the play window ads, and finally can choose the Advertising alliance in accordance with the principle of the choice of the appropriate advertising alliance, of course, each advertising alliance has its own advantages and disadvantages This balance point, can rely on the webmaster themselves to measure, can choose an ad league for the website, also can select multiple AD league!

The above is the traditional choice of the advertising Alliance, the following author also want to introduce a new type of AdSense and creative Advertising Alliance-the Image of Advertising Alliance, the first to see its advertising display form of innovation, with pictures to explain it, so more intuitive

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Let's say that this is any image that appears on the site, a very normal and ordinary pictures, nothing special, but when we put the image of the Advertising alliance ads, the mouse moved to the picture, the picture will appear a small change, please see the following figure

The picture has a "pushpin" bubble-like small icon, when we move the mouse to this small icon, the picture has a new change, and then look at the figure

Until then, the relevance of the advertisement was displayed, when we move the mouse again out of the picture, the small icon and advertising disappeared at the same time, this is the image of the magic of embedded ads, the image of the league officially called the Pushpin ads; there is also a mosaic of ads, here, please see the picture below

This is an ordinary scenery of West Lake in Hangzhou, when we move the mouse on the picture, will be in a small piece of the picture to display the relevant advertising content, and then look at the following figure

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When our mouse leaves the picture, advertising content will also disappear, this kind of mosaic ads and Pushpin advertising is the difference is: when the mouse moved to the picture, the former will directly display ads, the latter will show a "Pushpin" small icon, in practical applications, depending on the picture of the situation, If you can find more relevant matching ads in the picture, Pushpin ads will be more advantageous.

On the image of the advertising Alliance and the traditional Advertising Alliance, its outstanding features, the official introduction:

1. New advertising forms based on pictures. The image of the Web site as an advertising carrier for the Internet advertising campaign to add a new form of advertising, making the form of Internet advertising more flexible. For the site owner, you can add a form of advertising for the site, and the increase in advertising means that the increase in income; for advertisers, the Internet ads also more than a form of advertising, so that advertising more universal.

2. Consumer guidance is stronger. The ad has already made a crowd selection before the show, and the people who can trigger the ad are the people who are interested in the product. Therefore, compared with the traditional internet advertising, the image of advertising in the trigger before the consumer choice, coupled with the image itself, the environment, the situation and other consumer display effect, the image of advertising than ordinary internet advertising has a stronger guidance

3. High accuracy of delivery. Based on the image of the crowd selection process of advertising, as well as the image of the site itself with the consumption display effect, the figure as advertised in the advertising crowd targeted more than ordinary internet advertising higher, more accurate delivery.

4. The conversion rate is higher. Image ads have a higher consumption of guidance, advertising targeted at specific consumer groups, and the image of the Alliance for advertisers in the platform of Integrity, reputation, brand, product quality, logistics and other aspects have been reviewed, the image of advertising in the conversion rate than the traditional internet advertising higher

5. Increase website revenue. By loading the image ads, a site in the existing content information rules unchanged under the premise of each year can be viewed through the image of advertising to obtain additional revenue, making the site information utilization higher, the site's profitability is also higher.

6. Improve the interaction between website information. Through the technical cooperation with the image advertising, you can realize the function of the image advertisement on your website, so that the information of the website is connected with each other and the information is more interactive.

In practical use, the author found that its advertising is very simple, is to add a section of JS code in the page, will not affect the speed of the page open, more intelligent is, put the code, will automatically give the pictures in the page to match the relevant advertising content, also does not affect the user experience, but also not with the Web page of other ads conflict, that is to say , the Web page put out other advertising alliance ads, but also can be placed at the same time as the Advertising Alliance ads, which is equivalent to the site's traffic two times to use, and this kind of advertising is not subject to any site and advertising restrictions, this virtually, not to increase the return of the webmaster? Not affect the user experience, but also increase the site revenue, Why not? This is why I recommend this ad league!

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