How to choose an appropriate keyword for a corporate website

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We all know that as long as the site is not to promote, whether through Baidu bidding or SEO way. But choosing a suitable keyword must be the primary consideration of the corporate website. The choice of key words should begin before the website design begins. If the keyword is chosen incorrectly, the consequences can be catastrophic. Perhaps you choose a keyword very few people to search, then your ranking again high, traffic is not big. If your keyword selection is too broad, can not be targeted to your target customers is not only a waste of human and material resources, and ultimately not the corresponding effect. Below we say that the enterprise site to do SEO when the choice of keywords need attention.

Many customers may be some network company's salesman to mislead, think as long as Baidu competitive word is the most suitable for their own site keywords, but they do not know how to measure their site to do that keyword is appropriate, if you want to do this keyword to spend the cost of how much. I met a lot of enterprises just started when the keyword is a very broad keyword, such as moving the enterprise, directly targeting the key words for moving, do logistics services company their target keyword for logistics to do. To be sure, if you do this kind of words, may have a certain effect, but here I am very clear to tell you that the corporate web site is still less to play the idea of such a word.

And at present many enterprises also know too little about SEO, think the more competitive words the better, so will go to choose the word just said, and some network companies do not recommend the right keyword for the enterprise, as long as the customer himself said to do what word to him to do what word, the price is certainly in accordance with the intensity of competition to collect. And we all know, even if your technology is really good, some keywords still may not be able to do it, there is a measure of the quality of the site itself, you say a simple enterprise site and how the information is very large industry site than it. So eventually the network company received half of the deposit, but not the hot keyword to do.

Therefore, the Enterprise site selection keyword to be more specific, more targeted. Like moving, even if your site is in the front, if the search for moving people in Beijing to call you said to move, do you run to Beijing in Guangzhou to help him move? That's not possible, so this kind of word gives your site a smaller number of ultimate target customers, and less of the final deal.

There is the choice of keywords can stand in the customer's point of view to choose, because the Web site operators because of their own products are more familiar with, often feel that their own products, some of the keywords are users search, but the fact is not so, the user's thinking way and business is not necessarily the same. For example, SEO is the word, for seoer search this word is taken for granted, but often really need SEO service people do not necessarily know that this service is actually SEO, their way of thinking may just be limited to, Baidu rankings, the site in Baidu rankings, how to let the site rankings to Baidu's homepage, Such a way.

So in the choice of keywords, you should do a survey, such as ask relatives and friends outside the company, if you want to search for such products, they will use what words to search. This article is provided by Foshan SEO Station, reprint please reserve http://www.fskelei.com, thank!!!