How to choose electric Business channel strategy for mother and infant manufacturers

are in the market to rob mother and child 2 trillion, honey Bud baby, PayPal nets, Beibei nets, red children, Lok friends, Beijing-East mother and child, mother and child, Amazon Direct Mail is also a sword refers to mother and child industry, but which is the hero which is a bear, now really do not see it, even if the honey bud has been financing the baby and Beibei net in the present look is not very good Simple and rough operation may give the people who buy things, feel very good, after all, take advantage of it, but those who rely on the low price of zombie powder for a big market operation of the enterprise to say what is the significance of it? What do you think about startups if they just want to live for the sake of investors ' glances? Well, stop, watch other people spend money and don't worry, who will appreciate?

Do things first and see how consumers change

1, the new generation of mother how to shop? They will first "stroll" all kinds of shop, do not look at the price, you think they will search prices? No, they collect a lot of shops, and then began to Baidu, a Amoy, back to the net, baby tree, mom nets, micro-bo, micro-letter, QQ Group, QQ space ... and other types of Web site of a random turn, the evaluation of others, parity, purchase records, complaints experience to see enough, while looking back to see their collection of treasures, the last to buy the goods? Not necessarily, online shopping is the fun and business wits, moreover, businesses and platforms signed unequal treaties, but also for the new generation of mothers to provide very good logistical support, the new generation of mothers, if you have to take out the same focus, that is the same quality of goods, the word of mouth better, the mother turned the brand chance will be a little more.

2, the new generation of mothers in the community, what is the identity of the business to enter the community? Whether it's a community in a geographical sense or a virtual space, moms are lonely, a person to a baby, dads and dozen chicken blood like go out to make money, mothers need is accompanied, if catch up with the life of the community activities of pregnant women more, that is better, if a community on a mother pregnant, it is more lonely, So the virtual community of the network becomes every pregnant mother, pregnant mother's first choice, also because of this situation, this kind of community is very difficult to accept the emergence of businessmen, if the pregnant women in the circle to sell goods, will be regarded as ' vest ' Trumpet ', so that the real pregnant mother will believe this kind of business information, and which mother would rather let oneself marginalization to continue to be lonely also to the merchant's fore? A mixed community? There is a solution, is the pregnant woman itself is a business, the real existence of dual identity, but this is still difficult to control, because the business in the mother community is not a class of people, but a group of people, carefully think about, not so simple, recruiting mom to do agent? Will you try and see if the moms choose? How to exert influence, how to transform, this is a comprehensive problem, don't take it for granted.

3, the new generation of mother faced with more and more homogeneous commodity, they are more than ever concerned about the service sense of the business, brand awareness, service awareness to emphasize whether you to please these mothers and heart design moved, brand awareness is that your old customers to give you the grade and whether willing to continue to cooperate with you, If your old customers do not take you seriously, do not think that new customers will trust you, the Internet to these generation of mothers a giant's shoulders, merchants, how to visualize the display of your sense of existence, this is another problem

Crisis and business opportunities are consistent, mother and child manufacturers see the new generation of MOM changes, in addition to happy, only happy, change, is the opportunity.

Mother and infant manufacturers are how to do?

Virtual space to break the physical space of the time cost and transportation costs, the original mother-Child channel system is basically followed by manufacturers, channels, distributors, stores, consumers, the path, and now, the electric business platform to transform the industry marketing chain has given consumers directly to the authority of the manufacturers, This is why mother and infant businessmen are keen to join various types of electric business platform. In the mother and infant industry, the original business peer approach is "channel to promote the brand", but a lot of pregnant and infant manufacturers to join the N more than the electricity business platform, and sales not only disappear, the original distributor system also complained, the results of the manufacturers in the middle of the dilemma.

What is the biggest difference between a virtual electronic business platform and an entity sales store?

Remember, the electric business channel has the natural media attribute, therefore, promotes the brand through the electric business channel to be wise, but at the same time, if puts the high quality brand construction channel not to, in turn pursues the fast-changing group buying pattern, sells your product, that is the cart before the horse, the foolish behavior There are distributors to help stores do promotions in advance, how to mobilize the atmosphere, how to promote stimulation, how to sell and so on, when they enter the electric business platform, how these work in the virtual environment of the application becomes annoying things, have to rely on the power of the carrier to operate the company, so that the cost becomes extremely expensive, " There's no advertising here. Of all the new platforms, I've only seen the beta www.bbready.com. This platform promises to support the merchant to do the above promotion, and its platform is still in the lower price strategy, and in fact, the business as long as a little attention to understand the network marketing, brand creation, the basic knowledge, You can stand on the shoulders of the internet giants just like the mother and the child.

Why have mother and child manufacturers failed to do so?

In the final analysis is the traditional retail thinking inertia role, the original thinking is that I produce someone to help me sell, now the new electric business platform also caters to the mother and infant business mentality, launched, you come to my shop, I come to help you sell the logic, these mother and child manufacturers face such a good industry pattern adjustment opportunities, business opportunities, but give first, Wait, when these platforms are big, turn around and put the bones of the mother and baby vendors to eat.

Look at Taobao merchants, Amoy brand can still be alive, although it is also soldiers, but from the beginning can cling to ' Self-Reliance and self-reliance of the enterprise, to today or the king of the world, such as carving ye, and those who do not have the brand is basically the same as Leek, a stubble of change, if you are mother and child manufacturers, you should be glad you have the opportunity to see this article, of course you can continue to do what you think is more important than I said things, just, do not empty busy a good.

Mother and infant manufacturer's road how to go?

The trend of the 3-year cycle, mother and infant industry to obtain new customers higher cost, on the one hand is the government control, on the one hand, the cost of pregnant women is very high, third, the child is to grow up, the mother is also changing, every generation of mothers have different needs, and the mother and infant industry talent gap is great, The original mother and infant industry development is a tepid state, although the mother and child industry has also met the Golden Pig Baby, the Olympic baby, as well as last year's Dragon baby's peak stage, but from manufacturers to agents, and then to the industry service agencies, has been unable to be in a lack of talent, can not form a brand management, but also the corresponding inability to obtain quality into a vicious circle, these are the problems, this is why the new generation of mother and infant electric platform, the founder of the media, there is Ali out of the founder, there are rebate types of websites out of the founder, but did not see a mother and child brand manufacturers come out to do the platform, thinking differently? I would like to contrast, her industry came out of the mother and child industry to cross-border entrepreneurship is to let these mother and infant manufacturers blush, recently, a bra-making Asian mother and I communicate their platform strategy, it really makes me bright, but their ideas still need a lot of adjustment, expect to be a bar in the industry.