How to choose key words and some experience of post maintenance

Absrtact: keyword choice for a site is a big play, it directly affects the entire site's SEO effect, keyword selection is not appropriate, spend more energy to promote all is futile. Today Sky to talk about how to select keywords and later maintenance of some experience

Keyword choice for a site is a big play, it directly affects the entire site's SEO effect, keyword selection is not appropriate, spend more energy to promote all is futile. Today Sky to talk about how to select keywords and later maintenance of some of the experience, for beginners to learn from.

First, how to select the key words

1. Use of keyword analysis tools. This webmaster should know, Google keyword tools and Baidu index is the majority of webmaster often used. Through these tools can analyze the keyword in a certain period of search volume, the reference value is very high, you can according to the nature of your site and categories to choose the appropriate keywords.

2. To consider the key words in the identity of the viewer. Website SEO The ultimate goal is to bring traffic, if the choice of keywords are all their own subjective creation, not in line with the browser's search thinking, such a keyword even if it does not have any meaning.

3. Analysis of competitors in the same industry. First of all, to look at competitors, to see which is their ability to imitate beyond, which is to avoid competition, which is conducive to the future ranking of the site keyword rise.

4. Derivation of long tail keywords. Single keyword is impossible to bring huge traffic, we have to choose according to the content of the site 2~3 a long tail keyword optimization, although the long Tail keyword search volume is not very large, but when the accumulation of a certain amount of time, bring the flow is considerable. Like Sina, Tencent these large-scale websites, rely on the long tail keyword to bring the flow is immeasurable.

5. Use statistical software to observe keywords. Through the analysis of Web site traffic statistics, you can know what the browser is searching for what keywords to find your Web page. Sky in the blog to add the entire channel when the title only write channel name (such as: Jackie Chan), and then look at statistics, found by a search for So-and-so blog came in, so the sky in the back to add channels when all in the channel name plus blog 2 words (such as Jackie Chan blog).

Summary: The choice of keyword principle: Can not go to the top three, do not do, the user is not strong target to avoid, avoid the industry leader website Standard keywords; do not do search the biggest, only to do the goal of strong. Don't do the best, just do the best for the website.

Ii. How to maintain key words

General webmaster think that the appropriate keywords and long tail can wait for traffic, the idea is wrong. Choose the appropriate keyword does not represent can come to traffic, the key is to see how the day-to-day maintenance of these keywords into the content of the site.

Through a period of accumulation, you must have a lot of long tail keywords, to bring you a lot of traffic. But it is because of the long tail of many keywords, so that in the future maintenance of some will inevitably be forgotten or squeezed out. In fact, the solution to this problem is very simple, you first bring the flow of the key to the page records, such as: "Cao Blog" http://www.a1blog.cn/channel/2240_ Channel.html this page to the blog to bring a lot of traffic, Sky will record it down, in addition to the new article, if the article contains "Cao Blog", then you add anchor chain to connect to it, if not you can add a word to it into the article inside. As a result, old and new articles cross each other, long-term accumulation of long tail keyword can not be a drop.

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