How to choose key Words in enterprise search engine marketing

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At present, the choice of search engine keyword bidding (PPC) service companies have been quite common, the choice of Search engine optimization (SEO) services are relatively few enterprises, most due to the effectiveness of the security, optimization of time to wait and see. But as the search engine marketing of the two core ways, to pay the effect of the way to put the whole enterprise marketing means, is the most cost-effective way, compared with other marketing means obvious advantages.

When the enterprise decides to choose Search Engine marketing These two kinds of service, must realize the key word choice importance. Can say the keyword is the search engine marketing all connotation, it is the demand and the order between, safeguard sex channel. So today, first of all we have to recognize the importance of keywords, and then learn how to choose high-value keywords.

There is a formula for the value of a keyword:

Keyword value = keyword accuracy * keyword search * keyword ranking

Here, there are three parameters, the most core and most difficult to grasp is: the accuracy of the keyword, what is the accuracy of the keyword? Simply put, the customer wants to buy a service and products, choose what keyword to search. For example, I want to buy a Lenovo notebook, to search: Lenovo notebook, it is better than: Notebook keyword accuracy is high. At the same time, everyone's shopping preferences and knowledge level, search preferences are different, which produced a long tail keyword. So the accuracy of the keyword is: precision + long tail. The way to get accurate keywords is to ask, as many customers as possible, what keywords they use to find the product of the enterprise.

The second parameter, the keyword search quantity, this is good to understand, find the accurate keyword, then through Baidu Index or Google AdWords Tool tool to view the keyword daily and each month retrieval quantity. Choose the key words with high retrieval quantity.

The third parameter, the choice of this parameter, from the user search preferences, the natural ranking is superior to the commercial bidding. The rule of position is that the more forward the better, the basic goal of bidding and optimization are the top ten.

Finally summed up a word, enterprises to find, the most broad target customers keyword preference, the largest number of accurate keywords, so that the keywords in the right place. Such enterprises can get the highest search engine marketing effect, the highest keyword conversion rate. This is also the search engine marketing is the most worthwhile to ponder, explore the place.

Author: Wilson Beijing, such as neighboring Network Technology Co., Ltd. (www.rulin.net) Senior marketing consultant MSN Ywxchina@hotmail.com such as neighboring network-enterprises around the network marketing experts (Welcome to reprint, Please keep the source of the article and the author and the site consistent www.rulin.net/blog