How to choose key words in foreign trade enterprises is more effective

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

For a website, keyword selection and positioning, will affect the site after the operation and development. A good keyword layout, will bring a lot of traffic to the site, or even unexpected conversion rate. So how to choose the keyword, this is what we need to discuss. Share your choice of keywords today.

The number of searches, the competition is small

We always want to find some of these words as our key words, so as to ensure that the workload of SEO and a lot of traffic. But the reality is always not so ideal, most of the search number of keywords, but also a considerable competitive keyword. But we can use tools and various methods, a large number of keywords to find out what we need reasonable keywords. It is generally possible to provide relative data through Google keyword tools.

Second, the main keyword can not be too broad

Keyword not too pan, the competition will be very big. It takes a lot of time to spend. And when the first page, the conversion rate is not high. For example, "LED light" as the target keyword, too broad. Or do not go up, or cost a lot of energy, spent a long time to do up, but found that the conversion rate is poor.

Third, the main keyword can not be too special

Choose keywords, do not go to another extreme. Too specialized, the number of searches is greatly reduced, perhaps there is no search at all. This kind of keyword can not do for our target keywords into the site. such as "Ningbo LED Flashlight", this is too special, generally too special keywords also include the company's name, brand name, local name and so on. For English website optimization is very unfavorable.

Iv. business value of key words

The business value of different keywords is also different. Even the same length of the keywords, the expression of the keyword is not the same. For example, "LED light" users to buy the idea will be relatively low, and its commercial value is relatively low. Maybe it's doing research. When the search "LED light picture" The commercial value has been improved, perhaps users want to buy before the specific image of the product is what kind of. If you search for "LED light price", business value goes further. Search "LED light Suppler" is more connected to the intention of buying.

In doing keyword research, English site optimization staff can be in various ways to query a lot of search terms, through common sense can be judged by different words purchase possibilities. Strong purchase intent, higher commercial value of the keyword should be the first to consider the optimization, regardless of content planning, or internal link arrangements, should be focused.

This article is original in SS reprint please indicate (www1.nitc.cc) Thank you for your cooperation!