How to choose keyword to increase the conversion rate of website

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Whether you do search engine optimization or do search engine marketing, whether you are not paid SEO or the use of paid PPC method, can not be separated from-keyword, keyword this thing always runs through the whole process. In doing SEO and PPC, the most important thing is to select keywords, the right and appropriate to meet the user's search habits keyword can make your promotion and marketing results.

As a seoer as well as Baidu or Google to promote the personnel, the most core thing may be to filter keywords for users, if the keyword set unreasonable, then the enterprise's promotion costs are wasted. There are many such cases, some enterprises, although set a lot of keywords, although the flow of the coming, but the conversion rate is very low, resulting in the direct economic loss is very heavy. As SEO also, although you have selected some keywords, and strive to do the rankings, but the site's traffic is very little, not to mention conversion rate.

All these situations are caused by unreasonable keyword setting. So what do we need to do when we're sifting through keywords? How to let the choice of keywords to bring high conversion rate of traffic it? Match SEO and everyone to discuss this core issue, analysis of common keyword classification can bring what kind of effect.

First: Major categories of keywords

The so-called large category of keywords refers to those Enterprise services or products of the common keywords. If you are a website construction company, then this big class of keywords is: Website construction, website production and so on

Analysis: These keywords for some new companies, need to urgently enter the market for the company, can do, because he can build your industry brand. There is, if you stand on the user's point of view, most of the search for such keywords users may just want to understand the industry and other purposes. It may be your potential customers may not be, very uncertain.

Second: Small categories of keywords

The so-called small keyword refers to the words with a certain suffix, such as: Zhengzhou + website Construction, website construction + Services, Web site production + fees and so on these words.

Compared to those large categories of keywords, search these words of the relevant users are not in the pure understanding, they are looking for. Because they've been searching for words that have already been done, they're learning about the service companies and prices in their area. Such a keyword is already more close to the user's consumer psychology than those big-class keywords.

Third: Accurate keywords

That is, we often say those long tail category of keywords, such as: Zhengzhou website construction company which professional, Zhengzhou website make which cheap and so on words. The average netizen searches these keywords time already is to take the money to prepare to consume.

These keywords are far less competitive than the big and small categories of keywords, and in the promotion of cost can also greatly reduce the cost of the budget, and conversion rate is quite high, because these words are accurate, users search the meaning of these words is relatively clear.

To sum up, I personally think, do keyword promotion from the needs of the enterprise and the user's search habits, if the enterprise is to create the industry brand, then those large categories of keywords to do, and to vigorously invest to do. If you are a mature enterprise and company, the goal is to improve conversion rate increase sales, then those accurate keywords must not be ignored.

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