The fundamental purpose of SEO is the conversion rate, which is targeted at customers. So the choice of words, the heat of the word, the size of the competition, for a website, is always a need to work hard to do things. The flow of the site does not come from one or two subjects, but from long tail keywords. For example, targeted customers will not search "thin face" such words, and generally will search "how thin Face" "How fast Thin face" and so on some words, the same, in general, only such users have a greater likelihood of becoming customers.
So long tail word how to optimize, how to optimize will have good effect. We generally use this to optimize the effect of the long tail word ranked in the top 10, that is, Baidu's first page, the hot word ranked Top 20, such a situation is long tail word has effect.
"Dalian Thin Face Hospital", such a word search volume is not too high, want to bring the word flow and click, that is, the effect of the need is to let it row to Baidu home page. Can such a word be further? Or is not the first page is the best effect. For the user's habits, an interface, the first concern is the top two before three, and a page of the last is the Nineth and ten, so many times, a long tail word, the best position is the first page of the first and second position.
"How to Thin face" or "how Thin face". Such a popular word, the user's search rate and search times are relatively high, there will be a need for people to point to the second page of information, such a word, in general, 20 are considered effective.
How to choose such a word, and what effect.
One: "Dalian Thin Face Hospital", such words belong to the region + words, we can imagine, such a word which people will search, generally speaking, such people more targeted, into the success rate of customers higher, so even if only one click or two clicks, sometimes it is more than the popular words to surprise you, Because such words can generate profits, in a way, at some point more than some popular words.
Second: "How Thin face", such a word more likely to be divided into two parts, enthusiasts, have intention, gossip. If the weight of the site is not high, the site's home page rankings are not ideal when the flow of such words is generally intercepted by the first and second large stations. Such words, search volume is larger than the first category of words, for many sites, it may represent traffic, click, but conversion rate will not be so sure. And such words, because of the relationship between search volume, generally do the first 20 will have a certain effect.
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