How to choose sales and profits

Source: Internet
Author: User
Keywords Electrical business

Commercial newspaper reporter Jensen Xu Ying

Liu Big Mouth A: "Three years 0 profit, want to play price war ..." Do business do not profit want what? Such absurd nonsense seems quite normal in the current business environment.

With the recent quarterly focus of technology companies, let's take a look at how companies choose between sales (size) and profitability.

Both hands are hard.

Tencent

Earnings showed Tencent's second-quarter gross income was 10.5272 billion yuan (about 1.6644 billion U.S. dollars), up 9.1% from the previous quarter, and 56.2% per cent in the first half of the year, with a total of 20.1751 billion yuan (about 3.1898 billion US dollars). Rose 54.3% from a year earlier.

Baidu

Baidu's second quarter total revenue was 5.456 billion yuan (about 858.8 million U.S. dollars), an increase of 59.8%, the second quarter net profit of RMB 2.77 billion yuan (about 436 million U.S. dollars), the year-on-year increase of 69.6%.

Worry

Worry in the second quarter of the total revenue of 360.4 million yuan (about 56.7 million U.S. dollars), an increase of 8.4% per cent, net profit of RMB 114.6 million yuan (about 18 million U.S. dollars), the year-on-year increase of 37.3%.

Apple

Apple's two-quarter revenue of 35 billion U.S. dollars, net profit of 8.8 billion U.S. dollars, year-on-year growth of 23% and 21%, but the chain down 11% and 24%.

Comment: Who says sales and profits are contradictory? Tencent to play 752 million QQ users, it has a cash cow. Baidu, Apple earned their industry 90% of the money, both hands are very hard.

Bloody Life Type

Ctrip

Ctrip released the second quarter of unaudited earnings, the second quarter net revenue of 974 million yuan, an increase of 17%; Net profit of 120 million yuan, down 55% year-on-year.

When

Dangdang's second-quarter earnings showed a total net revenue of 1.2078 billion yuan (about 190.1 million U.S. dollars), up 53% per cent year-on-year. But the net loss of 122.2 million yuan (about 19.2 million U.S. dollars), the expansion of 330%.

Renren

Recently, Renren reported its second-quarter earnings in 2012, with net revenue of 44.8 million U.S. dollars in the second quarter, up 47% per cent on a net loss of $24.9 million and a net profit of $800,000 over the same period last year. Everyone in the second quarter of the year to lose, which to some extent, will cause the shock of the capital world.

Comments: E-commerce and video industry is boat, e-commerce industry a price war hit the whole industry losses, while the video industry is soaring copyright prices and rising broadband costs overwhelmed.

"You need to gain market dominance before you pursue profits." "This is a very good reason, and in the pursuit of scale and market share, profits can be sacrificed." But in the long run, high profits and market share are often contradictory, and acquiring market share by means of price often damages long-term gains unless reduced prices are offset by increased cost-effectiveness (e.g. through technological progress, process improvement, etc.).

Lost Direction type

Mecoxlane

Macquarie's second-quarter earnings showed net revenue of $39 million, down 33.6% from 58.7 million a year earlier, and a net loss of $4.9 million, which was larger than the net loss of 3.4 million dollars over the same period last year.

NetEase

NetEase's total revenue in the second quarter of 2 billion yuan, the light to look at the number is OK. However, the network game which occupies the big head of NetEase's income shows weakness. NetEase second quarter online game revenue of 1.7 billion yuan (275 million U.S. dollars), compared to the last quarter, 1.8 billion yuan slipped 5.6%.

HTC

HTC earned 3 billion dollars in the second quarter of this year, down 26.8% from 4.1 billion dollars a year earlier. Operating profit is still 57.4% lower than the same period last year.

Motorola

Motorola Mobile's mobile business has lost 14 quarters in the past 16 quarters. In the second quarter of this year, Motorola Mobile realized revenue of 1.25 billion U.S. dollars, but operating losses of 233 million U.S. dollars.

Nokia

In the second quarter of this year, Nokia's net sales were € 7.5 billion (about 9.22 billion U.S. dollars), down 19% from a year earlier, with a net loss of 1.4 billion euros (about 1.7 billion dollars), compared with 492 million euros in the same period last year, when Nokia lost its first loss in the same period.

Sharp

Earnings showed Sharp's loss of $1.764 billion in the second quarter of this year, and is expected to lose 3.1 billion dollars a year. Sharp's shares fell 28% in Friday after the earnings release, creating a new low for sharp since 38.

Telecommunications equipment Manufacturers

Of the 5 global telecoms equipment suppliers currently in existence, only Ericsson, Huawei and ZTE (000063, shares) 3 companies can make a steady profit. But Ericsson's latest earnings show the company's second-quarter net profit fell 63% Year-on-year, and ZTE also predicted a 60%-80% decline in the first half of the year.

Comment: When the tide is retreating, who is swimming naked? This year the World economic environment is complex and changeable, the innovation is insufficient, the competitiveness is not strong enterprise to be hit.

Nokia, Motorola have issued layoffs report. People are not surprised: "Who says that the skinny camel is bigger than the horse?" "When the wind came, the ship turned a little better, and the big ship unwieldy."

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