How to choose the best keywords

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In the SEO project arrangement, the choice of key words should be determined before the beginning of the website design, if a website's keyword chooses improperly, the consequence will be very serious, if you choose the keyword few people search, then the website rank high also does not have any significance.

So how to choose the right keywords?

1, and site-related

For some of the most popular words, set daily 747.html "> Search index tens of thousands of, hundreds of thousands of of the keywords, if you can put these and the site is not related to the word to the top of the site, the site's traffic will be instantaneous time increase, but this does not make any sense, From this word search to the customer is not interested in the site's products, look at the site will leave, there is a flow but not to any benefit of what role, and to achieve this level, basically only with cheating, so, the site is likely to be punished at any time, be k off.

2, select the number of search, less competitive words

The fastest-growing keywords are those that search two big, but the competition is small words, although these large number of search words in general competition will not be small, but as long as spending time, spend some energy on the top, can always find, some keywords competing web pages very much, to spend a lot of energy and money, to get to the rank, But in fact the search for these words may not be too large.

3. Keyword can not be broad, also not too long, special

Broad keyword competition is very big, want to do keyword ranking to the top 10 or 20, the cost of the terrible is not tens of thousands of or hundreds of thousands of can be, but millions of sentences, even if your site such keywords ranked in front of the search for such keywords, the purpose of the user is very broad, can not be determined, The conversion rate will be very low, then this input-output ratio will make you lose, I am in the optimization of a business station Www.51mofenji.net T, it made such a mistake, because the choice of keywords home do full bidding, competition is very fierce, finally ranked to the second page, bring the phone very little , and the input was grossly disproportionate.

Home should be the main industry to do the more popular keywords (can not be too broad), in order to maximize the potential to attract more customers, your site's keyword range can not be too small, nor can it be too special, otherwise will not bring any traffic.

4, stand in the user's point of view is the key

Because the website operator is too knowledgeable about the industry, for the site's keywords will take for granted that some users are searching, in fact, users do not think so, some professional terminology, industry vocabulary, common use may be very unfamiliar, and will not use it to search for the choice of keywords should do a small area of investigation, For example, relatives and friends around, if you want to search for such products, they will use what words to search.