How to choose the content of the network topic

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After defining the topic of the network topic, the website editor should consider the selection of the topic content. Choose what kind of content, can make the topic plump, thick, can let the audience satisfaction, also can most comprehensively reflect events, problems and phenomena, the key to see whether these content and site image positioning, site function positioning, target audience positioning and so on.

The selection of the topic content is mainly the contribution of the network editors. Generally speaking, the success or failure of project planning depends largely on the quality of soliciting contributions. Soliciting contributions is a comprehensive social activity, it requires the network editors have good professional quality and social activities ability, including to the creator to explain the selection process, the purpose and significance of the topic and so on.

Selection of topics

The selection of network editors is different from the traditional media editing, the means is richer than before, and the rate of soliciting contributions is getting faster. In general, there are several main methods:

① engine Search.

It is the most commonly used method of collecting materials for the current website editors. It mainly uses search engines such as Google, Baidu, Yahoo, etc., as long as in the search box input keywords, and click the "Search" button, the engine will automatically find the relevant sites and information, and on the page to show all the conditions to meet the requirements of all the information, and the most accurate site or information in the forefront. The key word is to enter the text in the Search box in the dialog box, which is what the editor is looking for. The content of the key words can be: person name, website, news, novel, Software, game, constellation, work, shopping, thesis ... It can also be a mixture of any Chinese, English, digital, or Chinese-English numerals. The website editor may according to the special project plan's need, through the search engine software input corresponding keyword search, may obtain the topic the related information, then carries on the classification conformity, forms own topic.

② and traditional media form strategic alliances to achieve information sharing.

Although the traditional media has its innate deficiencies, but the formation of traditional media, development after a long period of historical development, has a huge network of resources and information gathering team, this is not available today's website. Therefore, it is necessary to form a strategic alliance with the traditional media, for some important information can be shared. In particular, the occurrence of some major events or the holding of major events, through this way soliciting contributions, one is the cost of investment is relatively low, the other is able to obtain the most effective information at the fastest time, but also to promote the other side to provide a better platform for communication. Therefore, for each side, it is mutually beneficial.

At the same time, because of the long history of traditional media development, it retains quite valuable background information. Through the cooperation of both sides, the website can obtain these valuable information.

③ to an expert, scholar, or creator manuscripts.

Some topics may not be touched by the media. In this case, the editor through the search engine may not be able to obtain the relevant information materials, it needs to edit through various channels to the relevant experts, scholars, authorities or independent writers, to dig deeper and create related manuscripts. Network editors form a good topic by organizing them into articles. The creation of a large number of exclusive topics is the site survival and development of one of the important conditions. This requires web site editors to make full use of their own resources at the same time to an industry, a certain area of knowledge, understanding, and know who is studying, what kind of results, international trends and so on.

Classification of thematic content

The topic content is information material. Generally speaking, according to the new and old information materials, divided into fresh materials, historical materials, according to the source of materials, can be divided into raw materials, processing materials, reprocessing materials. The following information materials from different sources, the raw materials, processing materials, reprocessing materials, such as analysis and elaboration.

① raw materials.

The concept of raw materials here refers to the information material that has not been processed by editors or journalists, and resembles the cabbage that has just been picked up from the vegetable garden, rather than the vinegar and leavened cabbage on the table.

In the network topic, it mainly includes the party and the government's red, the laws and regulations original text, company or enterprise's internal material, the kind photo picture, the soundtrack record or the reporter's seeing and seeing and so on. Some materials are not even replicable. The raw material for the website topic, is the original work writing important channel, is also highlights its and other website to distinguish one of important characteristics.

② processing materials.

It refers to an editor or a journalist selected, processed information materials, similar to the Chef processed to the table vinegar leavened cabbage.

In general, it is mainly concentrated in various media, including newspapers and periodicals, radio, television and the internet published, broadcast a variety of text, audio and video materials. These materials for the website topic, only need to be in the legal scope of its full use, can enrich their own topics, can save a lot of human, material and financial resources, and can build an important database. But it should be noted that these materials obviously with editors, journalists subjectivity, orientation and guidance.

③ materials for reprocessing.

It is relative to the processing of materials, mainly refers to the second or above edited by the information materials, it is similar to buy back from the market steam cooked steamed bread, home can be used to fry into steamed bread slices.

In general, it is difficult for web editors to distinguish between processing materials and reprocessing materials, but it is easy to identify the news genre. For example, in the news message on the top of the word "according to XX News or report" and other words, such as such information is generally reprocessing materials.

In general, the subject of the site to use more raw materials to ensure that the topic of originality, at the same time to widely jina other media and Web site processing of materials, to ensure the comprehensiveness of the topic.

Considerations for selection of topic content

The selection of the subject matter should be centered around the topic. Although the topic of the website is very inclusive, there is a limit. The website editor has the full choice right to the topic content. Therefore, some related matters should be paid attention to in the selection of the topic content.

① to choose the real material.

True is the life of a website project. The raw materials, processing materials and reprocessing materials used in our website topics, whether they are names, place names, time, numbers, quotations, etc., must be true and accurate.

② should choose representative and authoritative material.

For the audience, the network topic has the function of database. For example, Lijiang tourism theme, the audience can understand the characteristics of tourism in Lijiang, Yunnan, excellent tourist routes and tourist attractions, and so on, these knowledge is Lijiang tourism topics should focus on, that is, the thematic content of representative or typical. Authority is one of the important means to increase the credibility of the topic content. The main sources of authoritative materials are: Party and government Red, laws and regulations, experts or scholars report. such as flowers and plants, can jina materials can have the Ministry of Agriculture on the development of flowers and plants policy, provisions, experts, scholars about flowers and articles, papers, etc., the authority of these materials is relatively high.

③ should focus on raw materials that have not been processed.

The uniqueness of the network topic mainly lies in its content. Generally speaking, the original content is many, uniqueness is more prominent. Website should make full use of its advantages, more published with original content. For example, corporate Web sites, you can use their own enterprise resources, in the network special focus on it, such as in the first time to report the financial situation of the enterprise, for the majority of shareholders to make decisions for the investment reference; You can report the raw material demand information of the enterprise in the first time, Let the parties to the raw material distribution enterprises in accordance with their actual situation to decide whether to participate in bidding. These are the advantages that other websites do not have.

④ should consider both positive and negative materials.

The topic of the network differs from that of the traditional media, that is, its inclusiveness is big. Positive and negative materials, favorable and unfavorable materials, advantages and disadvantages of materials, benefits, disadvantages of materials, etc., can be placed in the network topics. Audiences can make their own judgments according to their own needs, to a certain phenomenon, problems, events and so on.