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Search engine Marketing The whole link, keyword choice is the most important. If the search engine marketing did a lot of work but did not receive the effect, it is likely to choose the wrong keyword. There are two most common scenarios.
First, for a Web site traffic is important, but high quality traffic is more important. A website's keyword Volume Congress makes the site's traffic is very large, ranking very forward, but these keywords do not necessarily bring the increase in business volume. For example, to do an industry-specific website, most of the keywords are related to the industry, of course, to the site to bring a lot of traffic, but the use of these keywords, most of the users are not directly potential customers, but opened the site even the second page did not open the site turned off. Such a blind choice of popular keywords can only make the site's traffic increase and can not bring the increase in business volume.
Second, the choice of users do not use or rarely used keywords. For example, some companies will find those keyword advertising agencies to put keywords, these agents will make your site ranking every day ahead. But there are a lot of keyword potential users are rarely used or not, this will not lead to increased business volume.
If this happens, you have to check to check if your keywords are wrong. So how to choose the correct keyword?
I personally think that the accurate keyword is our potential customers will use the keyword. We should stand in the user's position to do transposition thinking, according to this principle to select keywords.
Accurate keyword selection method:
1, according to their own industry to determine the obvious key words, such as textile sites, textiles is a prominent keyword.
2, can analyze the competitor's website key words. Find one or several of the same industry to do a better site, check their keyword tags, so as to obtain high quality keywords.
3, through the keyword analysis tool to obtain. I often use webmaster tools, of course, Baidu, Google and English keyword analysis tools can also be queried.
4. Get through brainstorming. This requires the company insiders together to think about, after all, people and people's thoughts are different, perspective is also different, the results of a broad discussion will certainly be better.
5, through the investigation of existing customers to obtain accurate keywords. For example, you can invite members to vote, or fill out questionnaires, write emails, etc. online.
6, through the network marketing tools for search engine analysis, it is easy to see which keywords bring more traffic, which brings less, so as to filter out bad keywords.
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