How to choose the Enterprise website column

Which corporate website adds these columns? More and more corporate websites have now attached great importance to optimization and promotion, we are all in the pursuit of the results of promotion and optimization, but very important point, many corporate sites have overlooked a very important question: their own web site to meet the needs of users? And more important is their own website column is reasonable, in line with the needs of users? Today I would like to share with you the site construction you may not add a few site columns:

The same website column

I have no time, will also go to see some of the corporate web site, most of the columns are a look, the basic is including: Home, Enterprise profile, product display, success stories, News center, corporate honor, contact us. That's the basic number. and the homepage website layout is also very simple. Basically I just said a few columns of content are put on the home page. Many enterprises are looking forward to be able to do a marketing-oriented website, but to the end, do only a common type of display site, because they are planning the site, there is no marketing ideas, users need to put into the corporate site planning program. Most of the company's corporate web site is by the head of the enterprise to see a Web site template or see the same industry site to do the interface better, and then the website construction company said, do the same as his.

There are some enterprises, directly to the task of building the site to do the website of the company! There is also a problem is that many enterprises have to spend 8000 or 10,000 of the site construction is not that necessary, there is the money to hit the auction or to invest in the website to promote the cost of it! Your 1500 website, The company that makes the website certainly will give you to find the template to make 1500 station. They don't try to give you a website that's worth more than that. So most of the enterprise site is I said above that a few simple columns, and the column content, often is some simple product introduction, let people simply do not have the desire to go down.

What columns should be considered for the website?

In addition to the above I said a few common necessary columns, enterprises can also consider the addition of the following several site columns.

Product Encyclopedia

This column is mainly some company enterprise product detailed introduction, some people may say, is this necessary? The detailed introduction of the product in the Product column will have. Products inside we are mainly to place the function of the product, some parameters, the company's advantages, as well as products and other products compared. And product Baidu This column can place product definition such as chair:

Can be made similar to Baidu Encyclopedia of the type of article structure, of course not to ask you to do a Baidu encyclopedia system, just a few single pages of text + picture combination. Can write the definition of the Chair, type, choice skill, maintenance skill and so on. Plus the benefits of this column is to increase the content of the site, effectively improve the visitor's stay time, but also can increase the site PV. This is mainly focused on the search engine above the optimization more. Site Settings This column is more in line with the kind of multiple products, product types more.

Purchase process:

Many corporate sites do not have this column, and some large shopping malls may put this small column to the bottom. Some are placed in the product page, only to do some simple explanation, some enterprises are put this column to the top of the site, but there is only a flow chart to show. In fact, I personally suggest that this column should be placed at the top, and to keep up with the product after the column, inside the text as far as possible very detailed, involving the contract, you can place a link, sample contract download. Some companies do not like their own contracts to let others see, in fact, a sample of the company's contract samples online a lot of people really want to cheat you contract samples, it is also very easy?

Moreover also needs to add the Post-sale service some process and the Post-sale service some textual data. Perhaps some people think that there is no need for these two things, and I personally think it is very necessary.

Website topic:

The website topic may use very few to the ordinary enterprise website. General large medical web site or wedding photography site to do a lot of topics, the site is very suitable for the project to do some of the activities of the publicity, and very much in line with the landing page auction site. Because the topic of the site according to the company's activities often updated, so the general enterprise is to have their own network team will consider to do the topic. But the advantages of the topic cannot be neglected.

Video column:

Many corporate Web sites are in the home page plus a video section, to put the company's corporate promotional films. If the station is in the marketing angle to consider, the enterprise can put a video column completely. Usually can record some company's product aspect video, can also be the product skill knowledge explanation video, after recording, uploads to each big video complete. And the site inside the reference to Youku, potatoes and other video site links on the line. Want to know now a lot of video website directly can enter Baidu News source, do not believe words, oneself can search! It is estimated that many corporate websites ignore the video. You know, using video propaganda is also very good a promotion method!

Featured Columns:

Many corporate websites are just as a display of their own site to do, not fully consider the idea of marketing-oriented. Special columns Here I do not say what the specific content, you can according to the type of corporate Web site, and then grasp the psychology of visitors, to scrutinize what users need. According to the actual situation of enterprises to choose to build a special column.

Today on the website construction in the column question, Feng Dongyang first to share here, later has the time, I will again for everybody to share, the website homepage layout should layout which column. A good site is the cornerstone of website promotion and optimization, only the site is well built, it is more conducive to SEO optimization, more can improve their own site conversion rate.