How to choose the key words scientifically

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Keywords in the optimization is the first to determine the factors, selected the key words can catch a lot of guests. He is a Barrett sniper, use good words can be a shot through a lot of solid lines, directly hit the guests. Of course this analogy may be too exaggerated. But that's the truth. If the keyword is not good enough, will lose a lot of guests, then the enterprise benefit will also drop a lot. So let's talk about the scientific choice of keywords.

First, identify easy to access keywords

In our industry there are many product names or industry names. The scope of these keywords may be very large, but these keywords, can initially for us to screen out potential customers. This level of customer may be interested in our industry or product but not necessarily in this industry, but also may be a real potential customer. The main role is to guide interested people to become our guests, the second is to seize practical customers.

Second, analyze the competitor's keyword tags

1, open their competitor's website, turn over the source code, in the inside to see what keywords they use, after screening to get some keywords.

2, through exchanges between the same industry to get some customers, usually in this case, people will say which keywords good, which bad, this is a very important step.

3, but also through the obvious key words in the major search engines to search.

Third, through the keyword analysis tool to obtain

Now the major search engines have launched the analysis of keyword tools, through inquiries and analysis we can find some relevant keywords and the use of these keywords frequency.

Iv. Mental Turmoil

What is the brain storm, is that we have all departments of the company together, to say what they think is good key words, and then by the Professional staff screening, decided to stay. The advantage of this approach is that people at every level think differently, and we listen more objectively.

V. Investigation of existing clients

This method is particularly important and relatively scientific and direct. Because our guests are standing in their own practical position to think about this problem. appear more realistic and more objective. Of course, this investigation of the guests we can not be too deliberate, to carry out some of the guiding nature of the involvement of the problem. This works better.

VI. Analysis of Network marketing tools

These tools can be used to analyze the metrics of our keywords. For example, the key words to our site to bring the flow, so that we can more scientifically understand these keywords.

The above are our choice of keyword methods, if we can use these methods, it is possible to choose a lot of good keywords, and can bring large traffic and transactions. So let's talk about long tail keywords. What is the long tail keyword, that is, our generic keyword with a suffix or prefix, and then prefix and prefixes are to the universal keyword supplement or description of the key words. Long tail keyword is a lot of benefits, first of all, he can accurately grasp our guests. Generally these possible conversion rates are high. Because they are more professional, so understand what keyword to search to find the target product, when they find their own target products, but also become our target guests. Precisely because of the precise characteristics of the guide to bring us a large flow, large flow is the impact of our site in the search engine rankings of an important factor. Long tail word use well, and other optimization techniques to echo, to achieve a good ranking effect. The above is I want to share with you the knowledge of the key words, the specific operation and use of the best according to the actual situation, and other relevant keywords knowledge, I will be in the next few articles in the commentary please look forward to. This article starts in the "left Bank" Sina Blog: http://blog.sina.com.cn/u/1911343783