How to choose the key words to improve the value conversion rate of the website

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Keywords and search engine marketing

In the final analysis, keywords can be called the cornerstone of the search application. For ordinary users and search engines, the keyword is the medium of interaction between the two sides, it is difficult to imagine if not using keywords, how can we achieve efficient and effective information query purposes. In the search business application, the keyword also plays a very important role.

Importance of Keywords

For a business, you certainly want more potential customers to find you in the shortest possible time through some form of channel, and this in search marketing reflects whether the keyword you choose fits the user's specific search target. When users look for product or service information, they usually search for the unique name of the product service, the industry name, or even the company name, and these search terms are the search marketing requirements. Therefore, it can be said that the key word is to determine the success of our marketing key.

Give full play to the role of the keyword

In the vast majority of cases, the search engine to respond to user search is a prerequisite for the site and Web pages in the Search keyword matching content, that is, you must ensure that the corresponding key words identified in the text in the page, but also pay attention to the key word use skills.

For example, a production of office furniture Enterprises, it should be the corresponding keyword "office furniture" throughout the content of the site, so that in the user input the same keyword search, search engine will be based on your Web page matching content, according to certain rules will return your Web page to the user, Give you an opportunity to achieve your intended marketing goals.

Therefore, can not look at the importance of the key word in isolation, it must be combined with the content of your site to fully play its role.

Correct selection of keywords

The correct keyword is actually a concrete embodiment of its importance. In the choice of keywords, the general will be considered a very simple thing, is not. If you do not pay attention to the skills, often go astray, resulting in input and output is not proportional. So what are some things you should be aware of when choosing keywords?

First, select keywords related to the content of the site. Even a person who knows nothing about keyword-selection techniques will prevent him from choosing irrelevant keywords such as "soy sauce" when selling outdoor furniture. It is also true that users who are attracted by unrelated keywords do not have any effect on the sales of their products/services.

Second, select specific keywords. Keyword coverage is not as wide as possible, because the more extensive the keyword, the more information it needs. Some users may search for this keyword in order to purchase related products, but more may be other requirements, and will not necessarily lead to consumer behavior.

This point is particularly prominent in the keyword bidding rankings. Since you have to pay for every click of the user, you want to try to pay for the clicks only for those who are able to turn into your customers, and the broad meaning of the keyword just happens to bring the opposite result.

Third, pay attention to the keyword ROI. People who don't know much about search marketing may not realize that even the same type of keyword has a different ROI. In addition to having a specific basic standard, we should monitor and summarize the science in practice. Sometimes, especially in business activities, data is often more persuasive than any concept or theory.

In short, since the keyword is the basis of search applications, and search marketing is based on the search engine this platform, so it naturally becomes our marketing focus. We believe that we will have a deeper understanding of the importance of the practice test. Write not good people do not shoot bricks, to promote the source of experience: Hefei Phoenix Gynecological Hospital www.dfcy120.com, oh, ad, we communicate together!