How to choose the keyword is more consistent with search engine appetite

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Keywords are the cornerstone of the entire search application. For users and search engines, the key word is the ladder of interaction between the two sides, if not keyword, we will be very difficult to receive fast and effective information, so in search engine marketing, keyword Choice plays a great role.

What are the consequences of a keyword positioning error?

How to locate keywords?

What kind of keyword can push the rankings up?

Some of the above questions are probably a lot of people's concern, how to solve these problems? Here the gold will be addressed to everyone.

One: keyword positioning error consequences

1, if the choice of keyword is completely wrong, then the search engine behind the promotion is "Bailao". Because you choose the keyword is not a user often use, even if this keyword ranking is very good, also can not bring you benefits.

2, choose hot but not accurate key words, then you will spend a lot of energy, manpower, material resources, financial resources, time and so on cause oneself outweigh the gains.

3, the choice of competitiveness is not a big keyword, these keywords because the accuracy is relatively low, so the conversion rate is very low, you can increase the site traffic but not necessarily for you to bring orders. As an example of our company, our company is the main marketing web site construction and network Marketing service class business, in I did not come before the main push a key word is "Dongguan website construction", at that time the keyword done better, the daily site visits are very large, and the daily call is a constant stream, But in the end the number of orders generated is very small, why is this? Because our company is the high-end route, and the business is the marketing-oriented website construction, then the user is through "Dongguan website construction"

This keyword to find us, our company positioned in the site construction, some requirements is to do a very common website, then some users for our high price is not acceptable, the final bill is very small, so the keyword to be positioned to meet the company's own business, in order to obtain the largest conversion rate.

Second: The choice of key words

1, select the website content related keywords

We bright Gold is a network company, then in the keyword positioning, will be based on their own site to locate the relevant content, so that the search engine will be better to crawl each page.

2, the choice of specific keywords

Keywords can be divided into narrow and universal keywords, the scope of the keyword should be appropriate, we can appropriately add product models, regions, brands and so on. For example, "website construction" The word, if want to do this word, we can first search in Baidu, its competitiveness is very large, then we can consider to do long tail keywords. Add some proper nouns around it, for example, "marketing site Construction" "Dongguan website Construction" "Website Construction Services" "Website construction program" and so on, if these words competitiveness or very strong, then according to their own business, we can do a more detailed keyword, such as "marketing-oriented website construction case" " Dongguan Marketing-oriented website construction "" Dongguan Website Construction Services "" Enterprise Marketing-oriented website construction ", such as not only accurate to inform our own business, but also to reduce competitiveness of the keyword ranking to do up.

3. Study the conversion rate of key words

Our own goal is to get more business through the search engine, then the conversion rate is inevitable, you need to know whether the user in the use of this keyword is what he wants, if this keyword does not bring you benefits, then you must rearrange.

Three: keyword optimization

1. Insert keywords in website program language

Insert the keyword or descriptive language into the title and meta tags in the page code. This aspect of myself is not research, just know that there is one thing, so tell everyone, if interested friends can see more about program optimization content.

2. Insert keywords in the stroke text

In addition to our navigation, site map use of keywords, but also can artificially increase the hyperlink text.

3. Insert keywords in picture attributes

Search engine is not able to crawl pictures, so we can create a Web page in the picture attributes alt Add keyword, search engine will feel that the content of the picture and your keyword consistent, will crawl, which is conducive to the ranking of keywords.

In fact, there are a lot of knowledge about the key words, but here I share, but also hope to help those who need it, if there is a better opinion, can interact with me, my personal qq:1115924384. Personal Homepage http://hi.baidu.com/lvmingling/space.

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