How to choose the keyword of accurate promotion in bidding promotion

Http://www.aliyun.com/zixun/aggregation/17174.html "> Baidu bidding rankings (Baidu search promotion), the choice of keywords is the core content, keyword choice of good or bad, determines the success of your promotion. Keywords are used to capture the intention of the Netizen is also your potential customers. Suppose you are a potential customer, try to write every keyword you can think of, and incorporate keywords that are similar in meaning and structure to the same promotional unit. The meaning is similar to ensure that the same promotion unit multiple keywords and creativity have a high correlation, the same structure is to ensure that the idea of inserting wildcard characters to get red, can simultaneously ensure that the statement fluent, to achieve better promotion effect.


 


the way a potential customer is positioned by keyword, here are a few common types of keywords:


 


Product Word


 


product words can be the product/service you provide a large class, can also be a product of fine class, may be specific to the type of products, models, brands and so on. For different industries, enterprises, product terms of the broad category and the distinction between fine classes may be different, such as "IELTS training" for the specialized IELTS training institutions may be a large category, and the agency for all kinds of training business registration may be a fine class, please according to the nature of their business flexible grasp.


 


Popular Words


 


, that is, netizens may use some of the colloquial expressions, may be interrogative patterns and statement patterns appear, such as "I want to open a dry cleaning shop", "which English training institutions good" "How to learn English" and so on. The use of this type of search term for the general consumer, search purposes may be based on information acquisition, the results of the business promotion of different levels of attention to bring you the effect of transformation and business value is also different, it is recommended that you based on your business characteristics to try.


 


Regional CI


 


is the combination of the above product words, popular words and geographical names, such as "Beijing French training Course", "Shanghai City Express" and so on. Search for such words of the Netizen's business intent is more clear, the general hope that local consumption/purchase, suggest you in the creative focus on product/service geographical convenience.





Brand CI


 


that contains your own brand keywords, such as "Baidu", "there ah" and so on, or some proprietary brand asset name, such as your business has proprietary technology, patent name, etc., but you can not submit infringement of other people's intellectual property rights keywords.


 


group Related words


 


users do not directly express the demand for products/services, but the search term expresses other relevant points of interest, and your potential customer base may be highly coincident. You can present the results of the promotion in front of these potential users, attract their attention, stimulate their desire to buy. For example, attention to South Korea study, Korean enterprises recruit netizens, may have to learn Korean potential demand, may also be your potential customers.


 


When you choose the key words, in Baidu bid ranking that Baidu search promotion also to determine the keyword matching method. So how do you choose a matching method for the keyword? Here is Baidu's suggestion:


 


1, we recommend that you choose a matching approach based on a "wide to narrow" strategy, that is, make the new keywords as broad as possible and maintain at least two time to observe the effects.


 


2, during this time, you can search word reports to see what keyword matches to which search terms. If the discovery of unrelated keywords, and through Baidu statistical discovery can not bring transformation, you can add negative keywords to optimize the matching results. If the search terms report performance is still not ideal, you can use more specific keywords, or try to use phrase matching or exact match.


 


Small head bidding software to provide trial writing.


 


Service Hotline: 025-68781274


 


on duty qq:1966359893


 


in person to guide, provide full technical support.


 


　　Official address: www.ppctui.com