How to choose the keywords of the website

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Keywords not only refer to a single word, but also to words, phrases and phrases, or even a sentence.

Those who do the station know that in search engine retrieval information, we are through keywords to search for information. If you want your site to be searchable by netizens, the search engine chooses the first few pages (at least the first 3 pages, because research has shown that 90% of users don't focus on the first three pages of information unless you have certain resources and are scarce-like movies that were released yesterday, Netizens will continue to page backward after searching for three pages without finding useful information.

And the Netizen's search is the website traffic, is also the foundation which the website makes money. So keyword is the focus of the site operation, but to determine the best keyword is not a simple thing, which involves the location of the site, site content, keyword competitiveness, keyword combination arrangement, keyword Common degree and so on, so do the site before, choose a good keyword is very important thing.

I believe a lot of people will encounter this kind of thing: two competitive companies, the top 10 page rankings, but one because of the optimization of the site after the volume of business soared, while the other, although also optimized, but the business volume increment is very limited, or said there is no increment. Why does this result? A big reason is the website optimization, one is the keyword choice error, two is the long tail Word does not good, three is the website structure optimization, four is the website content optimization. But the most important is the exact keyword. This shows that a correct keyword for a site's traffic is how important, general Web site so, not to mention E-commerce site? Below we will explain the following aspects of the site optimization keyword determination.

(a) Select the website topic location Related keywords

For example, my small station-location, mainly collect the release of the film location, wedding location, TV show location and local history and culture related information site. Then my site theme is determined, in the "location" "Movie Location" "TV show Location" "Wedding Location" "Film" "Tourism" and many other keywords horizontal longitudinal comparison, I gave the site the key words to determine the "location", auxiliary for "movie Location" "TV series Location" "Wedding location." Although the query at that time only "location" of the collection reached more than 7 million pages, but the small station because of late optimization done well, in one months incredibly also directly reached the top 30. This is why you should choose a keyword that is relevant to the theme and content of the site.

(ii) Select the specific point of the keyword

The key words to choose a specific point are market segments. For example, we are going to visit the Palace Museum, if we search "Beijing tourism",

Keyword search may have 10 million pages, and we have to find a specific about the palace tourism profile, it is troublesome, and may not be able to get the best answer. If we replace the "Forbidden City tourism", the amount is not a drop of a lot of it, may be included in the amount of 100,000, and Baidu and other home page will have "the Palace Museum tourism" A lot of specific information.

For example, we are looking for Nokia mobile phone information, if we search the phone, it is difficult to find specific information?

The goal is to make your site better in front of the natural search. The simplest, we search "Beijing travel" in Baidu, actually we are to go to the Palace Museum to travel, the result is 43,400,000 pages; in turn, we search "The Forbidden City Travel", the page collects quantity is 8,050,000, Direct is the former one-fifth.

(iii) Selecting keywords for compound words

Or take my small station as an example, "movie Location" "TV show Location" "Wedding Location" is the site auxiliary keywords, but we search "location" this keyword, my site will also be displayed in the search results. Because my compound keyword contains your short keywords.

(four) multi-angle selection of long tail keywords

What is a long tail keyword? Too much theoretical stuff here is not much to say, I'll give an example. Our products are "Nokia S60" This cell phone, if the key words we directly choose "Nokia" "Nokia mobile" "Nokia S60", Baidu will have some included, but the effect may not be good. As an E-commerce site, we want traffic, there are more customers to visit the site and purchase consumption. What do you think the Internet users are most concerned about? What are their needs? What do they care most about the products they determine? To understand these problems, we can fully talk about the expansion of the keyword to "Nokia mobile phone Price" "S60 Where to buy" "S60 Price" "S60 performance" ... Such a series of expansion phrases, which constitute the long tail of our website keywords. And these keywords are also written into the text of the website content or soft text inside the website, and published in the industry site (information stations, forums, blogs, communities, etc.) or large commercial sites, its flow can be imagined.

(v) key to selecting keywords

Using some keyword analysis software, we can find the best keyword or keyword phrase, but search engine is a machine, such as we use webmaster tool analysis keyword "lose weight" time, will automatically generate a list, show "Weight Loss" "Slimming medicine" "Slimming Soup" "yoga" and other related words, And the phrases are ranked in the front. That is in the prophase to do the station, I personally or more like through artificial analysis to determine the site keyword better. So what's the trick?

1, stop character and filter word

Do not use the phrase "and" "and" "No" and so on, even if there are these connectives, often in search time will be ignored. And for a variety of Chinese symbols, such as book name, Dash, etc., in search engines generally will be eye-catching hints, the symbol removed. But in practice this does not have much effect on the outcome.

2, do not often repeat the prevention of blacklisted

Some people think that, since the number of keywords will affect the ranking, then I will repeat the same keyword search, is not also can improve the rankings? This method is effective, but has been tried in the past, and now, search engine algorithm changes, once you do the consequences are very serious, light your ranking directly behind, Heavy is directly black or removed.

So, please be aware of friends who have this idea.