How to choose the operation mode of local Web site to understand patterns, resources and architectures

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The operation model is not only the profit model, but the operating mode needs to consider the profit model. The basic of the operation mode is to play the "mode-resource-architecture" relationship. In other words, the business model is the rational use of their own resources, to determine a reasonable organizational structure, to achieve a profit model. Rather, schemas are determined by patterns and resources.

A deep understanding of "mode-resources-Architecture"

1. Understanding Mode

This understanding mode:

√ Mode is the methodology to solve the platform value.

√ mode must be useful to the user, effective to the customer (seller).

√ mode must contain the methods and specifications for user Services (part of the editorial specification is to solve such problems), the implementation of services required technical products, the implementation of customer service specifications and procedures.

√ mode must include the profit model of the platform itself.

Therefore, the root of the pattern is to achieve value by providing the service.

2. Understand Resources

Do not say that you and So-and-so leader is a relative or you know a certain is a resource. The real resource is this:

√ Funds are resources.

√ The special technology and operation, management means is the resources.

√ The control of the production material link is the resource.

Special talents are resources.

√ reputation, credibility, influence is also a resource.

In the area of local websites, most entrepreneurs have no money, no people, no experience, no technology, nothing. The role models that are now working well, the founders have one or more expertise in traditional business, management, and media experience.

3, Understanding the structure

All say architecture, what is architecture?

√ Architecture is the organization of business process, management process and human resource.

√ Architecture is how the pattern is implemented.

√ Architecture is the organization of resources.

architecture, or system, is largely overlooked in the area of local Web sites and is ripped off. This is a major problem of poor implementation of the local website!

Second, how to deal with the relationship between the three?

We carefully analyze a few specific cases, you will understand why I proving to the operational model of such a profound theoretical analysis.

Case 1: Million PV local Web site, large industry started, should be adopted by the Department of Business or cross-sectoral preparation?

Case 2: Large local websites organized Mercedes-Benz, BMW Group Buy, sold up to dozens of units, the activity fee is only tens of thousands of yuan. is the charging method right or wrong?

Case 3: Home industry start, from the mall or from the community start?

These problems, after cobwebs, we found that our past thinking of how great fallacy!

1, Case 1, vertical stand out of the people will choose the Division of the establishment, the traditional industry is also the case; Lishi stand out of the people must not choose the division of preparation. Combined with Case 2, we need to know: it is not difficult to explore the market opportunities, the learning model is a little difficult to find talent is difficult. In many cases, local communities adopt similar schemes, but in fact they are compelled to do so! It is difficult to find a good business, not to mention a general manager who can control the business department.

2, Case 3 of the revelation is: no resources, do not understand the industry, business or need to carry out, do the community at least a foolproof, at least can accumulate a little influence, earn a little income. This is the experience gained after repeated setbacks.

3, many local websites with the flow of the basis, through advertising, activities to achieve income, very tired, not much money. But after working very hard, they found it difficult to pull up income. Why? The biggest problem is people! The organization management of operations is actually more difficult than the profit model.

4, the local Web site in the new business, there is such confusion: early in the business, no one has no money, the market demand is surprisingly high; When you are in business, influence has, very ordinary people can talk into business. When you get started, how do you make high quality people join your team? How do you train these people to meet the needs of the business?

Local websites, no money, no shortage, no favorable support, but we face the market opportunities. This is the purpose of my writing this article-the choice of operation mode, we must fully consider the limitations of resources, to the best of one step by step accumulation. (Wen/Ningjie network zhouning)