How to choose the right ads for your site

Advertising, according to textual research is a loan word. It was first derived from the Latin advertere, which means attention and inducement. The medieval English era (about A.D. 1300-1475) evolved into advertise, and its meaning was "to bring someone's attention to something" or "to inform someone of something to attract the attention of others". It was not until the end of 17th century that Britain began to carry out large-scale commercial activities. At this time, the word advertising is widely popular and used. At this time, "advertising", not only refers to an advertisement, but refers to a series of advertising activities. The concept of a stationary object is a noun advera tise, which is endowed with modern meaning and transformed into "advertising".

Advertising has a broad and narrow sense of the general advertising, including non-economic advertising and economic advertising. Non-economic advertising refers to advertising not for profit, such as government administrative departments, social units and even individuals of various announcements, notices, statements and so on. Narrow-sense advertising refers only to economic advertising, also known as commercial advertising, refers to the purpose of profit advertising, is usually the commodity producers, operators and consumers to communicate information between the important means, or enterprises occupy the market, marketing products, provide labor services, an important form.

In China, commercial advertising has not reached the summit, there is a great bubble and irrational behavior; With the maturity of consumers, industry norms, enterprises will also move towards rationality, will naturally fall back, the introduction of ordinary models will become the mainstream, at the same time, advertising will emerge and gradually mature to avoid challenges. Enterprises to enable the image of the spokesperson, may have a variety of purposes, especially when the "sub-string effect" and speculation in the prevailing era of wind. The author of the image of the spokesperson in accordance with the "accurate marketing" point of view of the theoretical summary, found the basic characteristics of the modern market image spokesperson, the use of advertising to convey the brand unique, distinctive personality proposition, so that the product to establish a relationship with the target consumer groups, smoothly into the consumer's life and vision, to reach the deep communication with the soul, And in their hearts to establish a certain impression and status, so that the brand into a meaningful with additional value of the code.

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; He through a certain medium or carrier communication to target audiences, thus in the brand such as cloud market to establish and create personalized brand image. He or the brand founder of the unique personality charm of the image of the endorsement, to the target audience with a distinctive brand personality and confidence, or through the movie stars, social celebrities have a strong affinity for advertising endorsement, so that brand products quickly to the target consumer groups to exert influence; or through fictional characters to deduce brand narration, convey brand idea and value orientation , to win the recognition of the target audience, or through cartoon cartoon Animal Image endorsement, the creation of lively and lovely, refreshing brand image, so that people in a smile on the brand to produce a good association and impression. His image endorsement is not exactly equal to the image of the enterprise, so, his popularity does not mean that the product can be popular. The supervision of enterprises and their cooperation is very important. And they should also have self-discipline sense of responsibility, really into the corporate culture, the real intention to deduce product propaganda concept, will highlight the meaning of publicity.

As a non-inflow advertiser, I often think about how to use their own station to maximize the flow of interest. Of course, I hope not to affect the user experience too much, but also to make advertisers ' money spend value.

I tried to do a lot of alliances, here is not one evaluation, just say Ali mother. Personally think Ali mother is suitable for the ideal webmaster do, Unit price general, and the content of the ads and the site does not exactly match, so often click rate is not high. But Ali mother is not the traditional sense of the alliance, she is a platform, as long as your site quality good enough, and then do a certain amount of traffic, advertising a good sale, it will certainly be able to worry about food and clothing.

Next, this article focuses on the content.

First, the Pure collection station. Because the flow depends mainly on search engines, visitors are not fixed, mainly to do some small league window and very se click on the billing ads, what nine win, etal, publicity easy to put on the line themselves. The film station is also better to do SP this will not need me to say.