How to choose the right keyword when doing the website

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Keyword selection, like a site to determine the overall goal of the site's core key. Do not because of keyword flow and do the station, and around the theme of the keyword to do the station, can use the keyword better, choose keyword is the fundamental way to promote the site, the following is seoer based on keyword selection, analysis, application summed up the actual experience: a reasonable analysis of keywords.

The accuracy of the key words

The accuracy of the keyword is the word without typos, can accurately express the idea of the key words, keywords are not necessarily words can be high search volume, nor is the word less on the low search, such as the same search keywords: 1, I love, 2, destined to love you, 3, there will be angel for me to love you, according to the number of search keywords sorted as: 3, 2, 1, this proves that the words are less and not necessarily less searched, the opposite search keywords: 1, QQ, 2, QQ space, 3, QQ personality signature, according to the sort is 1, 2, 3, this also proves that the word is not a few words on behalf of the small search volume, so to determine the accuracy of good keywords.

Ii. the rationality of the key words

The rationality of the keyword is based on the key matter of time, location, characters and other reasonable choice of keywords, such as your site for Shanghai, you do the website is home economics site, that user search "domestic" when there will be a lot of foreign sites, for the vast number of users in Shanghai do not have much meaning, it is better to locate the keyword "Shanghai domestic", This is more practical, keyword more reasonable, easier to improve the conversion rate of the site.

Third, the contrast of the key words

Keyword contrast to find a reasonable keyword, to learn to know each other, you may want to go to your competitor's website to analyze, see him is to choose what keyword, with the use of opponents of the site, analysis of keywords, the uptake of some practical keywords, so the analysis of opponents, can better surpass opponents.

Iv. Competition of key words

For some of the words, is some of the Web site for years to build up to become the status of today, is not light and easy, hard work can be won, in the keyword selection, to consider the competitiveness of keywords, such as keywords: novel, a daily search of up to more than 100,000, and the natural ranking of the top three of the sites are some of the site early, the weight of the site is high, Very strong old name station, want to go beyond them is very not easy, it is better to locate the keyword in: Romance, fantasy novels, martial arts, network novel these to the actual, relative to these keywords than the novel and other popular keywords easy to get more.

Five, the timeliness of the key words

Keyword timeliness to choose a good keyword is not immutable, according to the actual situation of the site, according to the User keyword search volume, a reasonable increase in screening keywords. Focus on relevant keyword dynamic, to get good keyword flow.

Vi. Streamlining of keywords

Keyword streamlining such as users searching for "2008 New eye Exercises", remove "2008", Into the "new eye exercises", in the removal of "New Edition" streamlined into "eye exercises", so more from the user experience, extraction of keywords obtained information, form a precise, clear concept.

Keyword selection directly related to the location of the site, the crowd, the site's traffic, only the formation of good search habits, pay attention to user experience, improve the trust of the site, careful observation, experience, reasonable practice, can use the keyword to do the best.