How to choose the right keywords for the enterprise website

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Engaged in the internet for more than 4 years, in the process has also seen some enterprises very strange needs, some companies want to do a few sites (basic content) to reflect the strength of their company, there is the site to do more atmosphere, has been afraid of high costs and later maintenance staff workload too much, and so on are very tangled. So a good decision plan can give leadership a clear idea, put their ideas and insights to show a leader, choose a feasible solution, so that our work is not so passive, the effect is also visible in the work. Seoer is also an active person, through learning, and constantly improve themselves. Awareness has reached a new level.

Each enterprise encounters this kind of situation, after the website construction is good, how chooses the suitable key word to promote. This is a lot of business confusion, the reasons are:

1. The Hot keyword in the industry has been large enterprises or ancestors have been through SEO or bidding to do before, the index is higher in the short term can not push to the front, even if it can push to the front. It also costs struggle, and the cost is quite high.

2. Do not know how to filter keywords, there is no such professional personnel to do this thing, with the intuition of the leadership of the corresponding keyword to do, the boss to decide, regardless of whether the keyword has flow. Even some of the keywords one months of access to less than 10 times, to do what is the use, so the sheep suggest that you do not understand in an industry, first look at the relevant information about the industry, the industry has a preliminary understanding of the relevant forum to see what we are talking about, the industry's focus is what, only the industry has a certain understanding, In conjunction with the company's products, select the relevant keywords. In the search from Baidu to look at this keyword in Baidu's search volume. And look at the advantages of the site in front. If the keyword competition is too large, I suggest not to choose such keywords, but the keyword to do the growth of the end of the keyword to do, the difficulty coefficient reduced a lot, around each keyword more than a few long tail keyword, the effect is not worse than the fierce keyword. Because the competitive keyword light Baidu bidding on the display of the top eight, followed by Wikipedia, Baidu know, and so on, you want to put a more hot keyword pushed to the home page, indeed the difficulty coefficient is too large.

3. To enter the new industry SEOER personnel: not too understand the relevant content of the industry, the boss of this industry has a certain degree of understanding, but do not understand SEO this piece. So you have to communicate with the boss effectively, understand the boss of the piece has more expectations, seoer to a workable solution. Be able to make clear what to do. List, so you know exactly what to do. How to detect the effect. To make the boss choose?

In an enterprise station construction, on-line promotion process. There are a lot of things can happen, Baidu long-term not included in the search engine could not find any content of the corporate site. At this time as a webmaster, should be calm analysis of every link, look is that came out of the problem, like the major search engine submitted URLs. also has its own website static processing. See if your site has too many JavaScript scripts on the page header. From the website code, to the content of the Web page display. Careful examination, if check their own website no problem, not included, at this time you want to be in the weight of the site more than the company's external chain, to attract major search engines to their own site to crawl content. In the site before the line, must have the quality of the fill, can not empty the site hanging up, what valuable things are not, so the site Baidu Spider is not like, so try to make their website content full. Can attract the major search engine spiders. Until the home page is included, such as home stability, analysis of Baidu Spider crawl time, so before that point, published original articles, so that their site more stable to be crawled. When the normal crawl, the promotion of the chain is not snub, a station of the content of the construction is a long and long project, after the real into a code word slave. In this way day after day, perseverance to do the content well, so that the search to the customer can from your article, find the things you want, or learn new knowledge, so that you published the article has played a role.

Good articles can better attract readers, to enhance their understanding of the industry. So the development of every industry has its tortuous history, SEO is the case, once the chaos of the SEO industry, and gradually embarked on a mature road, let us those who really seriously do stand, can achieve greater harvest, but also to make their own SEO career to go longer.

The development of enterprise station still has a long way to go, along with the development of enterprise strength, enterprises will eventually go to the route of the electric business we will have more meaning, the operator of the enterprise station is also suffering, there is no strong team support, the general company is the most 2 people to do this, the daily content of the creative writing articles. So the enterprise to this piece also slowly attention up, this is an inevitable trend.

The choice of keyword is not so difficult. The suggestion of the Ruffian sheep is everybody enters a brand-new profession, the patient studies the profession knowledge, through own study, but also has the unceasing attempt in the search engine. I think the keyword is that everyone likes to search. To judge their own learning quality, their learning and understanding of the industry has a certain effect after the continuous testing, you can make the relevant keywords, do not choose too many broad keywords, so the search volume is large. But the user's search is vague, he is not the industry has too much understanding, search volume up, but the effect is not so obvious. I hope my contribution today will give a suggestion to the seoer who have stepped into the unknown field. Do not walk too many detours, can also realize their own value. To create more value for the enterprise.

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