How to choose the target keyword the analysis of the revision of wheat bag

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Target keyword is the site's main keyword, the site of all the content should be around the target keyword to determine. So, how to choose the target keyword? This article through the Wheat Bag website Target keyword revision to analyze:

First look at the MAI bag of several key words in Baidu and Google situation:

Keyword Baidu ranked hundred times Gogle ranking

Taobao home 1 million above the first 10 pages did not

Wheat Bag Home 1 Article 10,000 above homepage headline

Women's Bag 2nd page 900 2nd page

Taobao Women's Bag Home 7 article 400 about 3rd page

Package Home Headline 1000 page 3rd

Taobao bag Home 200-400 2nd page

See here, you may have some questions:

1 Why "Taobao" in Baidu is also the key to the package?

2 Why "Taobao" this keyword in Baidu and Google's ranking gap is relatively large?

Let's look at the comparison of the two label descriptions:

Figure 1

Figure 2

Figure 3

From the above three figures we can see:

The title of Figure 1 can be understood as "Taobao", "Alipay" two keywords. This should be their initial title, targeted at the target users are "online to buy bags" of the crowd, and this people should first be on Taobao, have Alipay account, only meet the conditions, can improve the conversion rate of user purchase. There are seoer article said: "Alipay" this keyword, wheat bag is also ranked in the Baidu home page.

The title of Figure 2 can be divided into "Taobao", "Happy net" two keywords. This should be the time when happy net compare fire.

This time online shopping people have more, almost the Internet people have Alipay, so no longer need to "pay treasure", as long as the internet is almost their target users, but "happy net" the word of the search out of the rate do not know how.

Figure 3 is the title after the revision of this May. has been operating for 4 years in the brand name of the wheat bag (the next picture is "wheat Bag" 2008 to 2011 Baidu Index Trend chart, from the figure can be seen that the concern of the wheat bag is increasing), the amount of user visits, the number of goods have been promoted. Meanwhile, since May this year, the wheat bag began to put online media advertising, increase visibility. In addition, from the description of three tags, we should be able to see that the current focus of the MAI bag is to increase brand awareness, while increasing sales conversion rate.

"Wheat Bag" Baidu Index trend chart

From the above three tags in the keyword changes, we can see:

Site target users accurate positioning is the key to our choice of target keywords. At the same time, according to the site at different times of the operation strategy and operational objectives to adjust the target keyword.

Original: http://www.semxyz.com/seo/87.html