How to choose the way to promote e-business

Source: Internet
Author: User

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

How to operate and promote e-commerce sites has been a key factor in the development of Web sites. However, many times, we do not need so many promotional strategies, just need to do a good job of the site and will be selected to promote more in-depth implementation of the method, so adhere to the site has gradually become famous on the Internet. Here, after learning the experience of the predecessors and their own step-by-step exploration experiments, summed up E-commerce website construction to promote the five key steps to be known, for the reader's reference, summarized below.

I. Positioning analysis

Site Analysis: The site's own anatomy analysis, the purpose is to find the site to the basis of the problem;

E-commerce positioning: The Enterprise website for E-commerce positioning, clear site location;

E-commerce model analysis: Analyze the E-commerce model of the website, and study the electronic commerce pattern matching with the website;

Industry competition Analysis: Industry competition situation, industry website comprehensive analysis;

Website Development Plan Analysis: E-commerce site Short-term planning and long-term development strategy implementation feedback analysis.

II. Website Diagnostics

Site structure Diagnosis: The structure of the site is reasonable, whether efficient, convenient, whether to meet user access habits;

Site page Diagnostics: The page code is concise, the page is clear, page capacity is appropriate, the page color is appropriate;

File and file name Diagnostics: File format, filename, etc.

Access System Analysis: Statistical system installation, routing analysis, area analysis, visitor analysis, keyword analysis, etc.

Promotion Strategy Diagnosis: whether the website promotion strategy is valid, whether backward, whether adopts the compound promotion strategy and so on.

Third, marketing analysis

Keywords Analysis: keyword is appropriate, keyword density is reasonable, etc.;

Search Engine Login Analysis: The use of what type of login, the information is valid;

Link Correlation Analysis: The link popularity is high, whether belong to the link of the bigger correlation;

Target Market Analysis: Analyze the target market and study the relationship between target market and marketing;

Product Analysis: Analysis of product characteristics, product selling points, etc.

Marketing page Analysis: Marketing page Setup location, marketing page content, marketing page of the first feeling, etc.

Marketing channel Analysis: How to use the channel of marketing, new marketing channels how to open up;

Follow-up product and service analysis: follow-up product development, service feedback analysis;

Price analysis: Price, rationality, etc.

Iv. Comprehensive Optimization

Website structure optimization: Structural optimization, e-commerce operating environment optimization;

Web page Optimization: page layout, page design optimization;

Navigation Design: The convenience of navigation, the text optimization of navigation, etc.

Link collation: The site's internal and external links to deal with;

Label optimization design: To optimize the design of related labels.

V. Integrated PROMOTION

Website Traffic Promotion strategy: key or traffic problem, this process will use a lot of network marketing methods;

External link Promotion: the use of friendship link strategy;

Viral marketing strategy: The specific strategy needs to be flexibly applied;

Other promotions: Focus on network changes and develop new means of promotion.

Speed information port (http://www.jsxy.7su.net) is a company to provide Web site planning, e-commerce website construction, Network marketing promotion of E-commerce Interactive platform, has been successfully for the global hundreds of thousands of of enterprise users to provide multi-level E-commerce services. Website positioning in the "Business E-commerce, Enterprise Information Industry sustainable development partners" to "integrity and professionalism, innovation and truth-seeking" for the development of ideas, to help enterprises to obtain the best E-commerce resource management and development solutions to promote global enterprise information rapid development.

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.