How to choose the Website optimization service provider

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Yesterday I went to an old customer to continue Baidu bid ranking fees. Because it is an old customer, so it is more convenient to communicate. They are a company that sells airline tickets. In Nanjing is actually a branch. The headquarter is in Hangzhou. Their Nanjing division manager told me that their headquarters company's website recently done a site optimization, in fact, he did not know what to call the site optimization, or I told him. What he said in our conversation really surprised me. Hangzhou has a company (I do not know is the company or a person) for their headquarters to do site optimization, no matter what keyword or how many key words to ensure that the top five Baidu home page. The key words are: Special airfares, air tickets and so on, I will not one of the examples. This is the word, I have been leng for half a day. There's more to it than that. Their cost is even the website revision and keyword optimization is only 2000 yuan a year. I'm dizzy, what is this? So I asked the manager, what is called website optimization, optimization and Baidu bidding ranking difference is what, poor he did not know. The person who signed the contract, including their headquarters, did not know. I could only laugh a little. Then he said a word to him. "You've been cheated for ten," What else can I say?

Website SEO market exactly how messy. Maybe no one can say that. But this phenomenon is indeed widespread, and now many companies are doing site optimization, of course, this is a good thing, but also can increase the company's business volume. But we have to pay attention to a way, not to increase the company's revenue and performance and distort the SEO market it. Some network company's salesman to run the market and improve their performance. I dare say, as long as the customer put forward what kind of request, he dare to promise, he said can do. Plainly, maybe even his own confused what is called SEO and optimization of the form of expression. Anyway, he does not do technology, alas, the hardship of the technician Oh.

The company that really does the website optimizes is still a person, they don't look like this. Below I tell you how to choose a comparison website to optimize companies and individuals. Then, in the face of a variety of "SEO experts", want to implement the site optimization of the enterprise how to choose, judge it? According to the author's experience, especially the enterprise in the SEO service providers to communicate, deal with the following points:

Do you have an "effect guarantee"?

No one can guarantee the results of search engine's natural search result, those who guarantee the effect, but stare at your money bag, the other side "guarantee" the more serious, the more careful.

Do you know how to use the optimization?

Search engine optimization, though very professional, but the principle is only through the site's structure, content, layout, internal and external links and so on in line with the search engine friendly adjustment and modification, SEO has no esoteric secrets can be said, there is no "secret", the formal service providers not only to customers for the system's website optimization, More should be the principle of optimization and the method used to let the customer know (unless the customer is too busy to take into account, fully outsourced to the service provider). But unscrupulous service providers on the one hand, the site internal optimization is not very professional, on the one hand, such as junk external links such as poor or even cheat the way to customers "optimize" the site, so unscrupulous service providers are usually the optimization as their own "technical secrets" to the customer "confidential."

Whether to use specific keyword ranking as a charging method

Many SEO providers in accordance with the number of keywords to quote: such as to do a keyword to Google and Baidu first/page as the basis for charges. To specific keyword ranking as a potential risk is the service provider only focus on the performance of a single keyword, and usually using the outside of the chain of non-professional methods to enhance the ranking of single keywords, rather than based on the overall optimization of the site, can not achieve long-term good performance of the site, is a simple to cater to the customer blindly demand of the unprofessional approach. Quotation should be the whole station optimization of the quotation, its effect is to let all your business-related content pages, column pages, home page, etc. through the search engine natural retrieval for you to bring a steady stream of traffic.

Google and other major search engines in the official guide to webmaster recommendations are specifically targeted at "Search engine Optimization service provider" to the Enterprise Express, identify the formal service providers. such as Google in the "Webmaster Support Center" for SEO service providers have the following description:

1, no one can guarantee that the site ranked first.

If SEO claims to be able to ensure your top priority, or claim to have a special relationship with Google, you can first submit your site to Google, never believe. Google has never given priority to submitting one. In fact, the only way to submit a Web site directly to Google is through our URL page or through the Google Sitemaps (Beta) program. You can do the job yourself without paying any fees.

2, if a company to cover up, or do not specify their intentions, please be more careful.

If there is anything not clear, should ask the other party to explain. If SEO makes deceptive or misleading content for you, such as a bridge page or a "one-time" field, your site may be completely removed from the Google index. Ultimately, you're responsible for the behavior of the company you're hiring, so you'd better figure out how they're going to help you.

Fast Push network recommended in the Search for site optimization service providers, it is best to first understand the Web site optimization and search engine friendly related principles and knowledge, through consulting comparison to understand the professional level of service providers. At the same time, if you want the site in the short term to achieve very obvious, the exact effect, as a first consideration to do search engine bidding ads, to avoid due to their own urgency caused by the SEO service provider surface of the commitment to deceive!

In a word, choose website Optimization service provider must polish your eyes. Quick Push net www.58seo.cn faithful suggestion.